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Persuasion

  • Course: Organizational Behavior
  • Professor: Prof. Jack Shea
  • School: University of Pennsylvania, PA
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IBS Center for Management Research

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Organizational Culture at DreamWorks Animation
This case was written by Bhavika Reddy and Indu Perepu, IBS Hyderabad. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation.

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Organizational Culture at DreamWorks Animation

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“...We have transformed over the years from hand-drawn animation to computer-generated films to being a leader in 3D entertainment. Our strategy has remained the same: to produce great stories that are creatively driven and technologically state-of-the-art. In pursuit of this goal I’m proud to say that what defines DreamWorks Animation more than anything else is the dedication and the expertise of our people.”1

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– Jeffrey Katzenberg, CEO, DreamWorks Animation SKG Inc.
“DreamWorks Animation is an incredibly creative and collaborative operation because of the culture.”2

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– Evan Rosen, Communication Strategist.

BEST COMPANY TO WORK FOR

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DreamWorks Animation SKG Inc. (DreamWorks), California, the US-based animation film making company was ranked 12th in Fortune’s3 ‘100 Best Places to Work For’ in 2013.4 (Refer to Exhibit I for the list of top 11 companies in Fortune’s ‘100 Best Companies to work for’ list). DreamWorks was the only Entertainment Company to appear on the list. Dan Satterthwaite (Satterthwaite), head of human resources, DreamWorks, said “We are incredibly proud to be named to Fortune’s 100 Best Companies to Work for list, for the fifth...