Specific Purpose: To persuade my audience that this is an absolute weekend, better than any other event in the Caribbean. A must go for all Party Animals. MOTIVATED SEQUENCE PATTERN
I. INTRODUCTION: “The ATI story of ten years is a story of refinement and perfection. The now coveted party event was born out of a need to stage the perfect event, in a perfect setting, with perfect outcomes”.
II. ATTENTION: “Negril has now evolved into the party mecca of Jamaica, and over the ten years, the Absolute Temptation Isle event has exploded from 6,000 patrons in 2001 to over 20,000 in 2008. The team is not resting with these numbers and it still setting its eyes on bringing this party experience to the rest of the world”.
A. Alex Chin, CEO of Absolute Entertainment recalls that the absolute concept was achieved using Brand Jamaica as the platform. Jamaica has given the world many absolutes-absolute athletes, absolute thinkers’ absolute vacations and so much more. Using this concept, they dreamed of another type of absolute. They wanted to create the Absolute party experience right at your fingertips. The ATI team worked at the concept, which was the brainchild of Alex Chin, and it finally became a reality in the summer of 2001 when Absolute Entertainment hosted for the first time Absolute Temptation Isle, ATI. It was the hosting of several events over three days during the Jamaican Independence holiday season in Negril Jamaica. The Absolute Entertainment Group combined the forces of several of Jamaica's best party promoters to put out a novel concept in the party industry, one which apparently had cured the craving of their friends from across the globe and Jamaica's party population.
B. The recipe for this formula was 18 hours of partying with 6 hours of sleep, spread out over three days during the Holiday weekend in the most idyllic spot in the Western...