Describe in not more than 1,000 words, your reasons for applying for the course you wish to follow and explain how it will help you with the work you expect to do on your return to your home country.
| You should include an outline of your intended profession, your ambitions and your career plan.
| Describe also, your most outstanding non-academic achievement involving other people where you demonstrated leadership potential (you may describe an extra curricular/sport/community/professional activity or an assignment):
The reason why I want to major Communication, Media and Journalism is that it will greatly increase my communication skills which are relevant to my current Occupation as a Sales Supervisor at Coca-Cola Amatil Indonesia. By learning such course it would help me improve face to face communication with customers as well as broaden my knowledge on above the line as well as below the line marketing. In addition, I also believe that interacting and influencing is a critical success factor in the sales and marketing world. The way we communicate influences our customers buy in which ultimately has an effect on our sales performance. I am also interested at the various media effective to promote consumer goods products which can enhance the brand image, awareness, which can lead to sales growth, wider penetration of products in the market and most importantly bigger profit generated. Once I have finished my studies, if I am admitted in the scholarship of course, I plan to continue my profession in the field of Sales and marketing because I love the exposure and challenges given in this job, especially in dealing with customers and reaching a certain amount of sales target as well as other Key Performance Indicators (KPI). My ambition in this company is to make my way up the management ladder in 5 years’ time, in order to do that it is very important to know everything about the market, the people, and culture and of...
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