Veronica Holmes Purvis
Vera Iconica Image & Brand Management
Newsletter Article Title: Building Your Brand or Veronica’s Brand Building 101 Veronica’s Brand Building 101
“I've come to believe that each of us has a personal calling that's as unique as a fingerprint - and that the best way to succeed is to discover what you love and then find a way to offer it to others in the form of service, working hard, and also allowing the energy of the universe to lead you.” Oprah Winfrey
Most of us know how important our brand is but we don’t always consider all the components that constitute our brand. When birthing your brand, you must consider the total user experience. Your personal brand should be extended into all aspects of your business. As image professionals, we are walking advertisements of our services so our business brand begins with us. A personal assessment should be the first step in building your brand. There are numerous ways to conduct a personal assessment. Consider and honestly answer the questions: What am I good at? How do I want others to describe me? What do I have to offer others? In other words, what is your value proposition that adds measurable, remarkable, distinctive value? You have to understand what makes you unique and what you have to offer then exemplify that in your business in every way. Once you take inventory and understand what it is you bring to the table as an individual you can work on bringing out the positives and improving the negatives.
Continuously perfect your craft by participating in educational seminars, meetings, webinars, and other networking events. It has been said that it takes at least 10 years to be considered an expert at anything. Start as early as possible honing your skills and continue to sharpen them by regularly reading and trying new things. Just being the best is not good enough if you can’t communicate why this makes a difference to others. If you...
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