October 29, 2011
Personal Action Plan
For my Personal Action Plan Observation, I decided to go to Nordstrom’s one of the major stores in the South Park Mall, which most people in Charlotte N.C. referred to as the wealthy peoples mall. I chose this mall because I wanted to observe the various types of people, and identify the social differences of the individuals coming into the store to shop
Upon entry the store I decided to talk to one of the store managers and notified him of my class project. I told him I would need to observe individuals in a public environment and needed his permission to spend time in his establishment. He let know me he it would be fine, and he would also alert the staff. I told him I would be in the store for a while observing the customers for approximately two to three hours. My first observation revealed the majority of the patron was females of many different ethnical backgrounds and of various ages ranges. These women are dressed casually in jeans, t-shirts, sandals or sundresses and well groomed. Most of the women had several shopping bags full of items from several other high-end stores in the mall. Stepping Out of Comfort Zone
At first, I felt very uncomfortable because I thought there would be a more upper class Caucasian females in the stores. Upon further examination I found a very diverse population of individuals in the store of all ages and nationalities. Everyone was going on about his or her day or carrying on conversations with family members and friends. My focus was turn to a group of individuals who appeared very happy to see one another and was in the mall shopping for souvenirs
What is Learned. A young woman named Jodi and several other of her family members were in Nordstrom’s at the time looking at clothing on the sales rack. She appeared to be in her late twenties or early thirties. I learned she was in...