* Refers to the different mental processes that we use to form judgments and draw conclusions about the characteristics and motives of other people.
Variables that give impact to person perception:
1. Characteristics of the person you are observing.
2. Context of the situation.
3. Own personal characteristics.
Based of our impressions are:
1. Roles and social norms
2. Physical cues
3. Salience of the information
* The first thing we find out about a person; also called “first impression”
Actor – Observer Effect
* We think other do things because of their personalities and we think we do things because of the situation were in.
* Classifying a person into a certain group (social category) based on something you observe about the person which in turn, affects your judgment of them.
Implicit Personality Theory
* A collection of beliefs and assumptions that we have about how certain traits are linked to other characteristics and behaviour. * It is use to fill up missing information on a person.
* Refers to the processes through which we use available information to form impressions of others, to assess what they are like. * It allows people to understand the individuals and groups of their social world.
Social Perception are also interlinked with Self-Perception. Both are influenced by self-motives.
Two Major Determinants of Perception:
1. Structural Factors
Those factors driving solely from the nature of physical stimuli and the natural effects they evoke on the nervous system of the individual. 2. Functional Factors
Derive primary from an individual’s needs, moods, past experiences and memory.
Whatever perception is being observed is a function of both sets of factors because neither set operates alone.
How do we form impression of others?
Ordering the world
* Putting people or things into useful categories that specify how they are related or similar to each other.
Classifications - help to serve the “knowledge” function of attitudes.
Why do we decide how to classify people and things ?
Determiners of our decision:
* Purposes of the perceiver- we use concepts to determine how people will affect the pursuit of our goals. * Social context- refers to activities that are appropriate in a given setting, to the roles ordinarily enacted there, and to people who are present. * Accessibility in memory- experience may make some classifications more accessible than others.
One way to simplify things is to organize people into a group.
* A fixed set of characteristics we tend to attribute to all group members that enable us to make quick judgments
Ethnic Stereotypes - “ Americans are industrious and intelligent”
“Filipinos are lazy”
Gender Stereotypes – “Males are more dominant, independent and aggressive”
“Females are more emotional, sensitive and gentle”
Origin of Stereotypes:
1) Direct Experiences – an encounter with a member of a group. 2) Own Self-Esteem – assuming others are inferiors just to assert own’s superiority. 3) Desire to enhance group solidarity – developing negative stereotypes of group with which we compete.
IMPLICIT PERSONALITY THEORY
* Assumption about how personality traits are related. * A special kind of stereotyping.
* A “mental map” of the way we believe traits are related to each other. * We tend to judge a person who has one good trait as generally good. This tendency to perceive personalities as dusters of either good or bad traits is Halo Effect. Facts on IPT:
1) It has individual differences
2) It is resistance to...