PERODUA INTRODUCTRY MARKETING ASSIGNMENT
PERODUA INTRODUCTRY
The automotive sector is a key industry in a Malaysian economy. There are given major challenge facing the automotive manufacturing, in exacting globalization, liberalization and growing competition, there is a must to evaluate the tactical trend and the competitive advantage for the domestic automotive sector. This study undertakes to explore the environmental factors that are likely to influence the marketing performance in PERODUA Malaysia. Perodua does not contend with Proton for the similar market position because Perodua mostly produce small-compact cars. . In Malaysia Perodua is second automobile manufacturer which after Proton.
PERODUA is a leading automotive firm in the local automotive industry, with aspirations of becoming a global organization. Founded in 1993, PERODUA has grown from a company offering a single invention into a strong and dynamic Group such as the:
Perodua Kancil – August 1994
The Perodua Rusa – March 1996
The Perodua Kembara – August 1998
The Perodua Kenari - June 2000
The Perodua Kelisa – August 2001
The Perodua Myvi – May 2005
The Perodua Viva - May 2007
The Perodua Nautica 4WD – May 2008
The Perodua Alza – November 2009
SUPPLIERS
A contributory wholly-owned by Daihatsu (M) Sdn Bhd, DMM Sales Sdn Bhd was formed in 1994. Since then, DMM Sales have successfully established as the major merchant of Perodua vehicles in Malaysia, with sales/service outlets in most of the states. Factor study and hierarchical regression study are used to approve the theoretical model and to test the proposed hypotheses in the study. The findings showed that gender, level of income, level of education and age have impact on car buying pattern. These hypotheses are accepted product, price and promotion competency have significant influence on the cars purchased.
Perodua Circle (previously recognized as Kelab Automotif Perodua Malaysia) was founded in 1998 with the main objective of fostering better relationship between Perodua and its
The automotive sector is a key industry in a Malaysian economy. There are given major challenge facing the automotive manufacturing, in exacting globalization, liberalization and growing competition, there is a must to evaluate the tactical trend and the competitive advantage for the domestic automotive sector. This study undertakes to explore the environmental factors that are likely to influence the marketing performance in PERODUA Malaysia. Perodua does not contend with Proton for the similar market position because Perodua mostly produce small-compact cars. . In Malaysia Perodua is second automobile manufacturer which after Proton.
PERODUA is a leading automotive firm in the local automotive industry, with aspirations of becoming a global organization. Founded in 1993, PERODUA has grown from a company offering a single invention into a strong and dynamic Group such as the:
Perodua Kancil – August 1994
The Perodua Rusa – March 1996
The Perodua Kembara – August 1998
The Perodua Kenari - June 2000
The Perodua Kelisa – August 2001
The Perodua Myvi – May 2005
The Perodua Viva - May 2007
The Perodua Nautica 4WD – May 2008
The Perodua Alza – November 2009
SUPPLIERS
A contributory wholly-owned by Daihatsu (M) Sdn Bhd, DMM Sales Sdn Bhd was formed in 1994. Since then, DMM Sales have successfully established as the major merchant of Perodua vehicles in Malaysia, with sales/service outlets in most of the states. Factor study and hierarchical regression study are used to approve the theoretical model and to test the proposed hypotheses in the study. The findings showed that gender, level of income, level of education and age have impact on car buying pattern. These hypotheses are accepted product, price and promotion competency have significant influence on the cars purchased.
Perodua Circle (previously recognized as Kelab Automotif Perodua Malaysia) was founded in 1998 with the main objective of fostering better relationship between Perodua and its