The present researcher grew up in southwestern Nigeria, as an elementary school pupil in the late 1970's, to the consciousness of the advertisement of herbal medicine at strategic locations such as roadsides, markets and motor parks in major towns and cities where the attention of passers-by could easily be attracted. A major channel of reaching the prospective consumers at such settings was the suspension of blaring loudspeakers on the top of stationary vehicles. Although this advertising channel still subsists, a new trend in the advertisement of herbal medicine in modern times is the aggressive marketing drive in both the print and electronic media. Commenting on this, Komolafe (1998: 71) writes: http://www.rsc.org/chemistryworld/Issues/2007/May/ChineseMedicineWesternPackaging.asp (accessed January 25, 2008).
Mr Botwe said such unauthorised advertisements, contravened the Food and Drugs law of 1992. He was particularly, concerned that in recent times, such adverts have taken different forms to outwit the Board's process of approval, and are for instance, read as part of announcements, or for sponsoring some radio programmes. The Chief Executive expressed regret that some adverts approved by the Board were also altered, while others advertise other uses for their herbal drugs, other than those approved by the Board. According to him, the results of the investigation would enable the board to take regulatory actions, including request for the revision of product information and condition of use, and withdrawal where ModernGhana.com Women Period Pain Treatment with THE TOLE's Acupuncture and Herbal Medicine.
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