“PERFORMANCE RELATIONSHIP/CUSTOMER SERVICE THROUGH OVERALL BANKING SYSTEM ANALYSIS A STUDY ON AGRANI BANK LTD”
RIEASHEAT KABIRA DIPRA
ID: BBA 02808935
Batch No: 30(N)
Major in Marketing
Department of Business Administration.
Stamford University Bangladesh
Date of Submission: 13th December, 2010
Agrani bank, in pursuance of Bangladesh banks (nationalization) order 1972 (P.O. No-26 of 1972) came into being in 1971 taking over the assets and liabilities of the east while Habib bank ltd. And commerce bank ltd. functioning in the then East Pakistan. The bank started operation with 249 branches with its head office in Dhaka. In principle, it changed its motto from class banking to mass banking. As there had been poor banking structure and it failed to build sound banking infrastructure by local entrepreneurs before independence and the newly born independent country was down with enormous economic problem, the new govt. Agrani Bank being one of the largest nationalized commercial bank must shoulder the responsibility of expanding its network in rural area. Presently bank has its 561 branches out of total 891 branches located in rural areas implementing as many as 29 programs targeting rural people. During my internship at Agrani Bank Ltd, I was placed in the Wholesale Bank Finance division of the Finance Department in the head quarter. I enjoyed my total working with the young, skilled & professional masters and earn my knowledge regarding financial and non financial performance of Agrani Bank ltd Bangladesh
After doing the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis which I found that the Agrani Bank ltd as a whole is not doing justice up to their standard which should have been on cost control, efficient use of assets, maintaining a well –...