Bait and Switch
Professor Dana Evans
Law, Ethics, & Corporate Governance
Performance of Published Advertisement
When dealing with the public and the services that a company is offering there are ethical issues that come into play as well as legal issues. Everything in life has a fine print to it, and a lot of times people fell to read the fine print and that lead to dispensaries and upset customers. With the ethical side of things I’m sure Betty is not the only customer who made a great sacrifice to get to the dealership to take advantage of the deal they published, but I would think that it would be a good thing for the salesman to let her take advantage of the sale that was published in the paper. Why you ask? Sometimes in business there can be expectations made to make sure that the customers are always happy. Once Betty arrived at the dealership she was told they only had one truck at that particular price and it had been sold already. According to legalissues.com this tactic is called “bait and switch”. It’s illegal to advertise a product when you have no intention of selling that product at the advertised price. Bait and switch tactics are illegal, period. If you advertise a product, the law says that you have to intend to sell it as advertised. Therefore legally he should stand behind the ad that was published in the paper and stand behind the deal that was printed to keep the customer happy as well as keep a lawsuit off of the company for false advertisement.
“Three Thousand Dollars Firm”
In the legal world there are several forms of acceptance of offers. In this scenario, when Tony stated “three thousand dollars firm” he was making an implied offer to the customer and if accepted by the customer three thousand dollars was the selling price or rebate of whatever he was offering. Now on the other side of the fence if he has said “three thousand dollars with expectations” he was making an... [continues]
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