Perception Towards Life Insurance After Privatisaton

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A REPORT
ON
PERCEPTION TOWARDS LIFE INSURANCE AFTER
PRIVATISATON

A report submitted in partial fulfillment of
The requirements of
MBA Program

BY:
xxxxxxxxxxx

Distribution list 1) xxxxxxxxxxxxxxxxxxxxx

2) xxxxxxxxxxxxxxxxxxxxx

ACKNOWLEDGMENT

Learning is a lifelong process; one should not stop learning until dead. I am thankful to ICFAI Business School for giving me an opportunity to learn and perform under SBI Life Insurance.

I take this opportunity to express my sincere gratitude and profound regards to Dr. xxxxxxxxx, my faculty guide, who has always given me motivational boost to go and perform. I would further like to thank her for her persistence to listen to my problems and to give apt solutions .

I would like to thank my company guide Mr. Thirumalai Who in spite of busy schedule has co- operated with me continuously and indeed, his valuable contribution and guidance have been certainly indispensable for my project work .

It would be really injustice on my part if didn’t thank Mr. E. ThirumudiPandian, Area sales manager and Mr. M. Arjunan, branch sales manager for their invaluable advice and enlightening my path at every stage of my project .

I take this opportunity to thank all the senior executives and every associate of SBI Life Insurance Co Ltd, without their cooperation I would not be able to complete this project.

xxxxxxxxxxxxxxxx
IBS-CHENNAI

LIST OF ILLUSTRATIONS

LIST OF FIGURES

S.No| TITLE OF FIGURES| PAGE No.|
1| No of males and females surveyed| 34|
2| Educational qualifications of males| 35|
3| Educational qualifications of females| 35|
4| Popularity percentage of life insurance companies| 36| 5| Familiarity of schemes among people| 37|
6| Purpose of Insurance| 38|
7| Ranking of some benefits of insurance (figures expressed in %)| 39| 8| Insurance as the viable option for investment| 40|
9| Availability of Insurance Cover| 40|
10| Estimate of IT professionals enrolled into insurance| 41| 11| Type of investment interested in| 42|
12| Mode of premium payment| 42|
13| Services provided by the insurance company (figures expressed in %)| 43| 14| Returns given by the insurance company (figures expressed in %) | 44| 15| Ratings of various insurance companies| 44|

16| Privatization of insurance| 45|
17| Availability of good services after privatization| 46|

LIST OF TABLES

S.No| TITLE OF TABLES| PAGE No.|
1| Popularity percentage of life insurance companies| 36| 2| Familiarity of schemes | 37|
3| Purpose of Insurance| 38|
4| Ranking of some benefits of insurance (figures expressed in %)| 39| 5| Estimate of IT professionals enrolled into insurance| 41| 6| Mode of premium payment| 42|
7| Ratings of various insurance companies| 44|

ABSTRACT

The project deals with the perception of the people towards insurance after the privatization of the insurance sector. The report tries to find the reason for opening up of insurance sector and discuss factors which completely change the picture of the insurance industry in India. We are trying to understand the perception of people when there are so many national and international companies have now entered in the Indian market. Whether they still see insurance as a tax saving product or they start looking towards it as a good investment opportunity. To actually understand this one need to conduct some primary and secondary research. In primary research one need to find out persons monthly income, age, risk appetite, his thinking towards insurance as an investment or tax benefit product and most...
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