Perception Of Women Advertisment Ad 
Albert Itula
English 100
Dr. Conley
October 17th
1
THE PERCEPTION OF WOMEN
Americans have always believed that women are known as the “Maid of the house” meaning that it is their responsibility to make sure that the home is clean and neat
,
but does it mean that women have to do all the cleaning at all times ? Many of these cleaning advertisements are giving off the idea that women are the only one in the household that should be cleaning
,
regardless if she had made the mess or not
.
There are many different advertisements such as cleaning, food, clothes and home improvement. Races, ages and genders can be some examples of things an ad can target
.
For example
,
when there is a toy commercial
,
normally children are the signified in those product commercials. Although when it is something dealing with tools or a sports car, usually it is a male who is being targeted
.
The last example would be targeting women with ads of cleaning and cleaning supplies
.
In most cleaning advertisements
,
you will see a woman cleaning. It is rare to ever see a male cleaning because it is the social norm that a man is the provider and the woman is the caregiver and housekeeper
.
An advertisement that normally targets women is the Mr
.
Clean advertisement
.
This specific advertisement targets women because as mentioned before, women are known for being the caregiver and maid of the house
.
In the ad it shows a Mother and daughter with a sponge scrubbing a wall or glass
, to remove a stain that was put there by the child possibly (food stain)
.
Not only does this ad be targeting women but it could possibly even be targeting Mothers and daughters. The reason being is because in the ad the only two people you see is the mother and daughter, also in the ad it seems like the mother has to teach her daughter what it means to be a woman. For the Mr. Clean organization their view on women is cleaning because that is who
English 100
Dr. Conley
October 17th
1
THE PERCEPTION OF WOMEN
Americans have always believed that women are known as the “Maid of the house” meaning that it is their responsibility to make sure that the home is clean and neat
,
but does it mean that women have to do all the cleaning at all times ? Many of these cleaning advertisements are giving off the idea that women are the only one in the household that should be cleaning
,
regardless if she had made the mess or not
.
There are many different advertisements such as cleaning, food, clothes and home improvement. Races, ages and genders can be some examples of things an ad can target
.
For example
,
when there is a toy commercial
,
normally children are the signified in those product commercials. Although when it is something dealing with tools or a sports car, usually it is a male who is being targeted
.
The last example would be targeting women with ads of cleaning and cleaning supplies
.
In most cleaning advertisements
,
you will see a woman cleaning. It is rare to ever see a male cleaning because it is the social norm that a man is the provider and the woman is the caregiver and housekeeper
.
An advertisement that normally targets women is the Mr
.
Clean advertisement
.
This specific advertisement targets women because as mentioned before, women are known for being the caregiver and maid of the house
.
In the ad it shows a Mother and daughter with a sponge scrubbing a wall or glass
, to remove a stain that was put there by the child possibly (food stain)
.
Not only does this ad be targeting women but it could possibly even be targeting Mothers and daughters. The reason being is because in the ad the only two people you see is the mother and daughter, also in the ad it seems like the mother has to teach her daughter what it means to be a woman. For the Mr. Clean organization their view on women is cleaning because that is who