Perception Case Study

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Mr. K.P Bakophaid, 69, a high profile investor who during his lifetime had accumulated millions in investments, particularly in the Microsoft shares in the 80’s and then in a repeat of his talent to spot the gold brought Google shares cheap at $1 a share with now the shares quoting $563/ share and his long time friend Mr. J. K. Sinha, 65 just retired CEO of the famed PELIANCE group had been for a while contemplating for a move to establish a start up in IT sector as both the gentlemen were very bullish about the sector in the Indian space. Their thoughts were put down to work as with favorable developments at the macro economic level both pledged their funds together to start an IT start up MACROHARDINDIA LTD, a BPO firm having primary applications in the back office jobs of banking and investment banking sector of the US and EUROPE. With this they appointed Mr. Rajiv Negad, 39 an IIM-A pass out. He had till that time established himself as an expert in system analysis with a prime acumen of business networks having earlier worked with Goldman Sachs in its Hong Kong division. He jumped at the opportunity to be the CEO of the start up.

MACRO HARD had notched up a reasonable success in its limited space and were looking like they were heading in the right directions. In the mean time they hired Ms. Neha Kakkar, an attractive 25 year old who was also like the CEO, a pass out of IIM-A. She was a hard working employee and a really bright prospect who had the right ideas and confidence. Also her most important asset was her ability to gel with her colleagues well. Over time there developed good professional rapport between Mr. Rajiv and Neha as it was evident with the fact that Mr. Rajiv was really impressed with the work ethics of his new employee. In the company there also worked Adebayour, a hard working employee. Originally from Nigeria he also was a good disciplined worker who did his job well. Neha Kakkar was really...
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