Baby Gel Toothpaste

University of Liberal Arts Bangladesh

Assignment topic:

Course Code: BUS 206
Course Title: Principle of Marketing

Prepared By----

Name
ID
Mohammad Majharul Islam
112011069

Shamima Easmin Munia
103011142
Asif Ebna Aziz
112011100
Johura Karim
112011006

Prepared To---

Mohammad Sakhawat Hossain Bhuiyan

Date: 05.01.2013

Introduction:

For everyday dental care we use many types of toothpaste. pepsodent toothpaste is a strong branding product. Pepsodent is committed to bringing the best oral care to families. With this mission, Pepsodent offers a wide range of products for Bangladeshi consumers, which are best suited to their needs
On the other hand Meril baby gel toothpaste is made for baby with a special formulation that ensures gentle care of your baby's milk teeth and gums. Baby's teeth and gums are so soft and delicate that an adult tooth paste can do more harm than doing well.
On this repot we compare Strength and Weakness for pepsodent toothpaste and meril baby gel toothpaste. We do Segmentation, Target Market, Positioning for those product.then we do Comparative analysis. After that we do product, pricing, distribution and promotion

Pepsodent Toothpaste

If your smile is not healthy, you are not healthy. Pepsodent is committed to bringing the best oral care to families. With this mission, Pepsodent offers a wide range of products for Bangladeshi consumers, which are best suited to their needs.

Strength and weakness of Pepsodent Toothpaste:

Strength
Weakness

1. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums
Lack of distribution network.
2. Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive teeth
Low penetration in the rural areas
3. Endorsed by FDI ( the largest dental association globally)