XGlobal market leader in snack foods and non-carbonated beverages (tea, bottled water, chilled juices and sport drinks XPepsi¡¦s spend a lot of money on advertising their new product through television, radio, internet, and billboards XPepsi stay in the market by buying out their new competitor. XBy starting as a beverage company, Pepsi had diversified its company to a multinational company that sells all kinds of product from beverage to holding concerts. XPepsi compare itself with their competitor to improve itself better all the time.
XThe health issues are very big issues for Pepsi drink which contains a lot of fat and sugar. X Falling behind in International markets, namely Russia, Venezuela, and South America. This had a particularly bad consequence for shareholders who carried burden for restructuring and beverage unit problems in South American markets, at a cost of $525 million. XThere is another health issue happened in India where Pepsi soft drink products had 36 times the level of pesticide residues permitted under European Union regulations, which gives bad reputation in world arena XPepsi spend a lot of money on endorsement deal to pop stars but unfortunately most of it was failure. XTheir promotions are only towards teen and not growing generation who are the next generation.
XExpand their market to Middle East, Asia, and Latin America. This could give them the competitive edge for compete with their competitors XInvest more money on research and development to produce a healthier product as in beverages and snacks XBesides Kentucky Fried Chicken and Pizza Hut, Pepsi should also merge to sell their product in other country¡¦s local companies. X PepsiCo should try to expand in the non-carbonated beverages, because of the strong U.S. consumer preferences XPepsi should concentrate their product towards younger generation for instance the growing kids, so that they could capture the...