Pepsico Proposal

Topics: PepsiCo, Gatorade, Ho Chi Minh Pages: 3 (653 words) Published: May 3, 2013
PepsiCo – Company profile

PepsiCo is a world leader in convenient foods and
beverages, with 2006 revenues of more than $35
billion and 168,000 employees.

The company consists of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $92 billion.

Some of PepsiCo's brand names are more than 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001.

PepsiCo offers product choices to meet a broad variety of needs and preference – from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is “To be the world's premier consumer products company focused on convenient foods and beverages. PepsiCo seeks to produce healthy financial rewards to investors as company provide opportunities for growth and enrichment to employees, business partners and the communities in which company operate. And in everything PepsiCo do, strive for honesty, fairness and integrity.”

PepsiCo World Headquarters is located in Purchase, New York, approximately 45 minutes from New York City. The seven-building headquarters complex was designed by Edward Durrell Stone, one of America's foremost architects. The building occupies 10 acres of a 144-acre complex that includes the Donald M. Kendall Sculpture Gardens, a world- acclaimed sculpture collection in a garden setting.

PepsiCo has hundreds of brands around the globe, which can divide into 5 groups of brands are Frito-Lay, Pepsi-Cola, Gatorade, Tropicana, and Quaker brands (PepsiCo 2007, Overview).

Tropicana – Product detail

Tropicana is...
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