Pepsi Strategic Management Case Study

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PEPSI CO.

CONTENTS:
1. EXECUTIVE SUMMARY
2. BACKGROUND
2.1 Brief history
2.2 Current financial status
3. MISSION STATEMENT
4.1 Mission statement
4.2 Revised mission statement
4. VISION STATEMENT
5.3 Vision statement
5.4 Revised mission statement
5. EFE MATRIX
6.5 EFE matrix
6.6 EFE matrix summary
6. CPM MATRIX
7.7 CPM matrix
7.8 CPM matrix summary
7. IFE MATRIX
8.9 IFE matrix
8.10 IFE matrix summary
8. SWOT
9.11 SWOT matrix
9.12 SWOT conversion matrix
9.13 SWOT conversion matrix analysis
9. STRATEGY MATRIXES
10.14 SPACE
10.15 QSPM MATRIX
10.16 GRAND STRATEGY MATRIX
10. STRATEGY
11.17 Recommendations
11.18 Evaluation
11. OBJECTIVES
12.19 Short-term
12.20 Long-term
12. ADDITIONAL RESOURCE
13.21 Works Cited

Executive Summary:
PepsiCo, as the second leading brand in non-alcohol drink industry in US, its main long-term objective is to catch up with the industry leader Coca-Cola and finally exceeds Coca-Cola to become the industry leader itself. First, PepsiCo’s mission is aim to become the world's premier consumer products company focused on convenient foods and beverages to its customer, so PepsiCo should put more money into its R&D division to study the non-alcohol drink industry and their customer’s need, then create and modify their products to serve customer better and satisfy the unmet needs of their customers. One of PepsiCo’s major competitors is Coca-Cola; compared with Coca-Cola, PepsiCo occupies less market share and has less revenue worldwide, after analyze the strengths, weakness, opportunities, and threats of PepsiCo, we believe PepsiCo should put focus on striving for the youth market, PepsiCo should invest more to youth advertising and promotion to win over youth customer’s loyalty; youth market could be a good chip for PepsiCo to win. On the other hand, following the global trend, PepsiCo should emphasize environment friendly products and promote the healthy factor of their products. In order to maintain the position in drink industry, PepsiCo should also develop non-carbonated drink and healthy food product. Background:

PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001 – which added the Gatorade brand to its portfolio as well. Brief History:

Born in the Carolinas in 1898, PepsiCo is the invention of Caleb Bradham, a pharmacist and drugstore owner in New Bern, North Carolina. PepsiCo is a unique mixture of kola nut extract, vanilla and rare oils, became so popular his customers named it "Brad's Drink."

In 1902, he launched the Pepsi-Cola Company and applied to the U.S. Patent Office for a trademark. On June 16, 1903, "Pepsi-Cola" was officially registered with the U.S. Patent Office. He also began awarding franchises to bottle Pepsi to independent investors, whose number grew from just two in 1905, in the cities of Charlotte and Durham, North Carolina, to 15 the following year, and 40 by 1907. By the end of 1910, there were Pepsi-Cola franchises in 24 states. From the 1930’s through the late 1950’s, "Pepsi-Cola Hits the Spot" was the most commonly used slogan in the days of old radio, In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female PepsiCo salesperson, Denise Muck, to coincide with the United States bicentennial celebration. In 1996, PepsiCo launched the highly successful PepsiCo Stuff marketing...
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