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Pepsi/Coke Market Conditions

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Pepsi/Coke Market Conditions
Current Market Conditions Paper
Productivity
Coca is always looking for ways to improve their productivity to stay a top notch competitive in the market of soft drinks. Currently Coca is introducing a new system call MC9000. Coca-Cola's deployment of Symbol's flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency, productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces a range of working practices that were based on paper, expensive laptops and delicate PDAs. The solution now helps support Coca-Cola HBC's mobile enterprise strategy of capturing and delivering accurate information while workers are on the road, such as inventory, delivery schedules and store set-up and displays to its mobile workforce, customers, partners and suppliers in a timely fashion. This is a fine example of how leading companies are embracing mobile technology to drive change in business performance and productivity" said Todd Abbott, senior vice president of worldwide operations, Symbol Technologies. "By choosing a single mobility platform, Coca-Cola HBC is deriving significant value from its investment in modernizing the way it captures, moves and manages information across the organization." http://www.rcgmarvel.com/modules.php?op=modload&name=News&file=article&sid=51 In addition to upgrading their system Coca Cola will replace and update several of its filling lines at US-based plants with Tetra Pak's new high speed machines. Tetra Pak will deliver an initial order of TBA/22 filling machines to Coca Cola's Paw Paw, Michigan facility by the end of this month, chief executive officer Dennis Jonsson.
Jonsson said Coca Cola will replace 24 lines in all throughout its plants in the US with the Tetra Brik. Tetra Pak has been supplying Coca Cola for the past 25 years.
The TBA/22 fills 20,000 packs per hour, making it the world's fastest

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