Pepsi Co

Topics: Globalization, International trade, Universe Pages: 1 (291 words) Published: November 17, 2012
PepsiCo operates throughout the world and most of its global marketing decisions are significantly affected by global economic interdependence and trade practices and agreements. With the increasing globalization and world trade, the universe is becoming a global society in which all countries are operating with economic interdependence. This economic interdependence is increasing with the different trade practices and agreements (Pagell & Halperin, 2000).

The company PepsiCo is also affected by this global economic interdependence & trade practices and agreements. With this only, the company has become able in establishing its successful presence in internal countries. If there were not economic interdependence, it would not have been possible for the company to operate at global level (Johnson & Turner, 2003). In addition to the global economic interdependence, other substantial environmental factors that are prompting the company towards effective global and domestic marketing decisions are increasing trade practices and agreements. PepsiCo operates throughout the world and most of its global marketing decisions are significantly affected by global economic interdependence and trade practices and agreements. With the increasing globalization and world trade, the universe is becoming a global society in which all countries are operating with economic interdependence. This economic interdependence is increasing with the different trade practices and agreements (Pagell & Halperin, 2000).

The company PepsiCo is also affected by this global economic interdependence & trade practices and agreements. With this only, the company has become able in establishing its successful presence in internal countries. If there were not economic interdependence, it would not have been possible for the company to operate at global level (Johnson & Turner, 2003). In addition to the global economic interdependence, other substantial environmental factors that are prompting the...
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