ASSESSMENT TASK 1 (PART 2)
This essay will discuss the key people management issues, found in McDonalds, being discrimination due to diversity and low motivation as a result of job specialisation. McDonalds is large corporation with thousands of employees, working in stores situated all over the world. This globalisation of stores insures a need for a diverse workforce in every McDonald’s store, in order to reflect the current diversity around the world. This diversity can in turn cause problems of discrimination, which must be managed to ensure McDonald’s stores remain successful. McDonalds is also known for its consistency in providing the same quality product and service, no matter which store you visit (McDonalds Australia, 2010). In order for McDonalds to ensure this happens, a specialisation of jobs is required, allowing each part of the McDonalds process to be completed with the same quality. Job specialisation can also lead to issues of decreased motivation and decreased job satisfaction if not managed correctly.
McDonalds is a well renowned fast food restaurant with more than 30,000 McDonald’s restaurants in over 120 countries around the world (McDonalds Australia, 2010; McDonalds Corporation, 2010b). McDonalds Australia (2010) states that greater than two thirds of their Australian restaurants are owned and operated by franchisees, with the McDonalds Company running the rest of the stores. McDonald's vision is to be “the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile” McDonalds Australia (2010). In order to achieve this, McDonalds specialises each employee’s job giving them a small number of simple tasks to complete therefore ensuring consistent results in every aspect of their organisation (McDonalds Australia, 2010).
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