McDonald’s Case Study Assignment.
By: Rory Murphy.
Analyse the elements required for effective recruitment, selection and training within contemporary organisations.
Rebranding “Mc Job” as a career involves company’s appreciation, recognition and future promotion that break the ice of the old perception of “Mc Job” to create brand new work environment in the QSR industry.
Company History and Background.
McDonald's is one of the famous brands that have existed over the last 52 years. The company started in 1955 by Roy Croc and the first restaurant was opened in Des Plaines, US. This restaurant is no longer running and has been turned into a museum. The company is committed to improving their operations and thereby enhancing the customer's experience (McDonald's 2010).
McDonald's retails more than 32.000 restaurants in 118 countries. According to the company reports these restaurants serve approximately 50 million burgers each day. McDonald's is one of the world's most well-known and valuable brands. McDonalds serves the world some of its choice after foods such as The Big Mac, McChicken Sandwich and Chicken McNuggets. This is one area that differentiates the company from other fast-food restaurants. The attitude of the organization towards work and standards is obvious from the words Roy Kroc who stated system and attain higher positions if they can prove their abilities. It is worth noticing that the company claims that 20 out of the top 50 management staff started in McDonald's restaurants, including the CEO, Don Thompson and also 67,000 McDonald's restaurants managers and assistant managers started as restaurant staff (McDonald's 2010). This is significant considering that “if you have got time to lean, you have got time to clean” (McDonalds, 2010). McDonald's opened their first UK restaurant in Woolwich, London in 1974, today the company has over 1,250 restaurants across the UK McDonald's (UK) employs over 67,000 people, 43,000 within the company restaurants and a further 24,000 are employed by the franchisees. On average the company serves over 2.5 million customers every day. According to Peter Beresford (McDonald's 2006) people in the organization are very important, and so is their continuous development.
Human resource management plays an important role in the success of a company. Most of the companies are very keen to pay attention towards their employees. Mainly HRM is all about managing people at work. The most important part of human resource management is Training and Development. It plays a key role in every organisation though few people disagree about the importance of training and development in the success of organisation. As defined by Storey in 1995, ''HRM is a distinctive approach to employment management which seeks to achieve competitive advantage through the strategic development of a highly committed and capable workforce, using an integrated array of cultural, structural and personnel techniques.
Recruitment and Selection
In the McDonald's, recruiting process is run throughout the year. Like other organisations, McDonald's recruit internally and externally, and they for the most part recruit their managers and Assistant managers internally rather than externally, because it is easier and less training is needed due to the candidate is well known about the job. Just about 50% of McDonald's salaried managers are promoted from within McDonald's. In addition, for preparing the job description, McDonald's describe the job title, department, location, the responsibilities, the job purpose and duties. McDonald's uses the application form with questions which are typical questions, to know what qualification the applicant has, such as knowledge, skills, experience, and etc. Application form fill-up and make the answer of question is the first step for applicant at crew member level. For the recruitment process, Interview is the most crucial part for...