Pentagram Design Studio
PENTAGRAM (DESIGN STUDIO)
Designers Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlandsky founded the Pentagram design studio in 1972. Located in a converted dairy depot in West London, England, they now have offices in London, New York, San Francisco, Austin, and Berlin. The company is unique in that they have no CEO or CFO or board of directors; each design partner has ownership and control over the destiny of the organization.
Pentagram has a firm reputation in the fields of architecture, art, packaging, print, graphics, identity design, interior and much more. Their client list includes the Art Institute of Chicago, Saturday Night Live, United Airlines, Harley Davidson, Microsoft, and Nissan. That is just a few of the thousands of clients that Pentagram has done business with over the past 40 years. The 19 current partners, each autonomously managing a design team, are able to work with clients from any one of their five offices. With so many partners bringing their own unique talents to the table, and each partner leading a team of graphic designers, Pentagram is able to offer their clients a full range of design capabilities. It would be difficult to specify the firm’s design style, as it varies with each design team and the need of the clients. It is current, modern, futuristic, retro and varied.
One of their latest projects was for Global Design Forum. The design was created by partner Domenic Lippa and seems to be just a big, red, capital G that has been broken into four sections. The typographical design is simplistic, yet very clever. The image is a solid red with no special treatments, based on a very general typeface, on a plain white background. Upon closer inspection, two of the sections appear to be speech marks, which go along with the event’s “focus of discussion and debate” (Lippa). The design has been integrated into the event’s program layout and green and red speech marks were used as “yes” and “no” indicators
Designers Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlandsky founded the Pentagram design studio in 1972. Located in a converted dairy depot in West London, England, they now have offices in London, New York, San Francisco, Austin, and Berlin. The company is unique in that they have no CEO or CFO or board of directors; each design partner has ownership and control over the destiny of the organization.
Pentagram has a firm reputation in the fields of architecture, art, packaging, print, graphics, identity design, interior and much more. Their client list includes the Art Institute of Chicago, Saturday Night Live, United Airlines, Harley Davidson, Microsoft, and Nissan. That is just a few of the thousands of clients that Pentagram has done business with over the past 40 years. The 19 current partners, each autonomously managing a design team, are able to work with clients from any one of their five offices. With so many partners bringing their own unique talents to the table, and each partner leading a team of graphic designers, Pentagram is able to offer their clients a full range of design capabilities. It would be difficult to specify the firm’s design style, as it varies with each design team and the need of the clients. It is current, modern, futuristic, retro and varied.
One of their latest projects was for Global Design Forum. The design was created by partner Domenic Lippa and seems to be just a big, red, capital G that has been broken into four sections. The typographical design is simplistic, yet very clever. The image is a solid red with no special treatments, based on a very general typeface, on a plain white background. Upon closer inspection, two of the sections appear to be speech marks, which go along with the event’s “focus of discussion and debate” (Lippa). The design has been integrated into the event’s program layout and green and red speech marks were used as “yes” and “no” indicators