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PROJECT ON
MEDIA PLAN FOR QUARTER 1 OF THE FINANCIAL
YEAR 2010 FOR LINC PEN AND PLASTIC COMPANY

SUBMMITED TO

Faculty Guide
Prof. Pankaj Priya
Birla Institute of Management Technology, Greater Noida

Company Guide
Mr. Anirban Dev Barma
Brand Manager
Linc Pen and Plastics Ltd., Kolkata

Submitted By:
Aman Dada
PGDM 2009 – 2011
Roll No – 2009/012

LETTER OF TRANSMITTAL
Birla Institute of Management Technology,
Plot no. 5, Knowledge Park-II, Institutional Area,
Greater Noida (NCR), U.P. – 201306, INDIA
Date:
Mr. Anirban Dev Barma
Brand Manager,
Linc Pen and Plastics Ltd
3, Alipore Road, Satyam Towers
Kolkata – 700027, India
Dear Sir:
RE: Summer Project Report
(Media Plan for Quarter 1 of the Financial Year 2010 for Linc Pens.) Attached herewith is a copy of my summer-project report entitled “Media Plan for Quarter 1 of the Financial Year 2010 for Linc Pens” which I am submitting in order to mark the completion of 8-week summer project at your organization.

This report was prepared by me using the best of practices and summarizes the work performed on the project and is being submitted in partial fulfillment of the requirements for award of diploma.
I would like to mention that the overall experience with the organization was very good, which helped me to know how is the work carried out in real practice with the help of your esteemed organization. The eight week of practical exposure which I got through your organization helped me to know the details about the development of the media plan in real practice which will be beneficial for me in future and was very different from the theories which I have learnt up till now.

I feel honored that I got an opportunity to work with Linc Pen and Plastics Ltd., a company of great repute. Towards the end, I would like to say that this was only possible because of the support of yours as well as the employees and healthy working environment. I hope I did justice to the project and add some...