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S.W.O.T. Analysis of Primark

Primark offers high street quality clothes for cheap prices and quality services to attract its customers and it also provides clothing for all ages and sexes.

The company is part of the ETI (Ethical Trading Initiative) which focuses on worker’s rights, their production of goods and bringing businesses together to work on labour rights issues.

TNS ranks Primark as Great Britain’s second largest clothing retailer by Volume in terms of market share.


Primark has little in terms of expression and communication as it does not advertise which is an advantage to its competitor’s.

Other issues were with poor working conditions and disvaluing workers rights.

S.W.O.T Analysis Contd…


To provide high quality clothes to fashion conscious people. 
They now have an opportunity to share their high quality products and services overseas.


The company can also have problems in the area of advertising as they do not have any advertising whilst their competitors do. 
Primark’s threats are the competition with other companies such as M&S, Next, Zara and H&M etc. who are already very well established.

P.E.S.T. Analysis of Primark
Political Factors

Primark’s business operations are the aid of government policies and regulation for example providing proper working environment for their workers. 
For dealing with workers and for improving their working conditions, the company is part of the Ethical Trading Initiative (ETI). 
Primark’s energy consumption in UK is sourced against the green power generated and sold into the grid by British Sugar.

Economical Factors

The company targets the young Consumer’s especially the under 35’s. 
In 2008, Primark has now opened over 12 new stores and has now moved its business around Europe.

Social Factors

Primark has received several awards for being value retailer of...
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