Primark offers high street quality clothes for cheap prices and quality
services to attract its customers and it also provides clothing for all
ages and sexes.
The company is part of the ETI (Ethical Trading Initiative) which
focuses on worker’s rights, their production of goods and bringing
businesses together to work on labour rights issues.
TNS ranks Primark as Great Britain’s second largest clothing retailer
by Volume in terms of market share.
Primark has little in terms of expression and communication as it does
not advertise which is an advantage to its competitor’s.
Other issues were with poor working conditions and disvaluing
S.W.O.T Analysis Contd…
To provide high quality clothes to fashion conscious people.
They now have an opportunity to share their high quality products and
The company can also have problems in the area of advertising as
they do not have any advertising whilst their competitors do.
Primark’s threats are the competition with other companies such as
M&S, Next, Zara and H&M etc. who are already very well established.
P.E.S.T. Analysis of Primark
Primark’s business operations are the aid of government policies and regulation for example providing proper working environment for their workers.
For dealing with workers and for improving their working conditions,
the company is part of the Ethical Trading Initiative (ETI).
Primark’s energy consumption in UK is sourced against the green
power generated and sold into the grid by British Sugar.
The company targets the young Consumer’s especially the under 35’s.
In 2008, Primark has now opened over 12 new stores and has now
moved its business around Europe.
Primark has received several awards for being... [continues]
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