Penetration of Mango Drinks in Siliguri Market

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Penetration of Mango Drinks in Siliguri Market

A Project Report On

“PENETRATION “PENETRATION OF MANGO DRINKS IN SILIGURI SILIGURI MARKET” Undertaken at

HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED SILIGURI, WEST BENGAL (Submitted In Partial Fulfilment of the Requirements for the Award of PGDM)

Submitted By

Sourav Paul
DCSMAT Business School, Kerala
DCSMAT Business School Page 1

Penetration of Mango Drinks in Siliguri Market

Under the Corporate guidance of

Mr. Arindam Sikdar
Area Sales Manager, Coca-Cola, North Bengal & Sikkim

Under the faculty guidance of Mr. Umesh Neelakantan

DCSMAT BUSINESS SCHOOL DC COUNTY, PULLIKKANAM, VAGAMON IDUKKI, KERALA 685503

DCSMAT Business School

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Penetration of Mango Drinks in Siliguri Market

CERTIFICATE

This is to certify that the project entitled “_Penetration of Mango Drinks in Siliguri Market___” is the bona fide record of the work done by _Sourav Paul_, PGP_09048_, _3rd_trimester PGDM student of _2009-2011_ batch, submitted in partial fulfilment of the requirements for the award of Post Graduate Diploma in Management.

Faculty Guide: ________

Director: ____________

Date:

Place:

DCSMAT Business School

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Penetration of Mango Drinks in Siliguri Market

ACKNOWLEDGEMENT
In my endeavour to learn management and industrial practices and apply my theoretical knowledge as stipulated by our curriculum, I would like to thank ‘Hindustan Coca Cola Beverages Pvt Ltd’ for providing me an opportunity to work with their department of sales and marketing, Siliguri- West Bengal.

I hereby take this opportunity to thank my project guide, Mr. Arindam Sikdar, Area Sales Manager, HCCBPL, Siliguri, who was always there to provide me with necessary inputs and keeping me motivated during the project. Without his experience about the market and the people whom I was introduced by him, this project would not have been possible.

I also extend my gratitude to Mr. P.S Gupta, STL (Sales Team Leader), HCCBPL, Siliguri, who was always there to analyze the project progress and to give valuable inputs for the procedure and in helping me to collect data. I would like to thank the entire Siliguri team of HCCBPL for their co-operation and for giving me a platform to hone my skills. Special mention needs to be made here of Mr. Subhasish Dey and all MD’s (Market Developers) of HCCBPL, Siliguri unit.

I also extend my special gratitude to Mr. Umesh Neelakantan, faculty of DCSMAT Business School, Kerala for giving me suggestions & encourage me to do this project. I thank all my friends and my family members for contributing towards the completion of this project.

A special thanks to Mr. Bimal Sikdar & Mrs. Sikdar for giving me an opportunity to do this project.

DCSMAT Business School

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Penetration of Mango Drinks in Siliguri Market

CONTENTS
ExecutiveSummary..........................................................................................................................8 Introductions................................................................................................................................9 Industry Overview.......................................................................................................................10 Key Success Factors............................................................................................................11 Variant Available.................................................................................................................12 Overall Carbonated Soft Drink............................................................................................13 Product Coverage.................................................................................................................13 Market Trends & Industry Challenges.................................................................................13 Bottled Water...
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