The Rugby World Cup is good for New Zealand.
"Sport has the power to change the world. It has the power to unite in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful then governments in breaking down racial barriers. It laughs in the face of all types of discrimination." - Nelson Mandela. New Zealand Identity/Culture.
Rugby is extremely important to New Zealand identity as it is considered the national sport. The All Blacks are perceived as nationwide heroes; young children see them as role models and wish to be like them one day, and the entire country is behind them. All Black players are seen as celebrities, being cast in multiple advertisements on tv and posters. Not only are they advertising the products though they are also advertising the All Blacks, by being seen wearing the rugby jersey in many of the ads. Rugby gas always been a major sport for young children to play, but as the success of the national Basketball and Soccer teams, it has seen many children turn to those sports, wishing to be like the people they watch on the TV. If the All Blacks do extremely well in the world cup then it is most likely that many children will turn back o rugby after seeing their heroes succeed. The rugby world cup is less significant to New Zealand as it was for South Africa in 1995, as the fate of the country was dependent on how successful the Springboks were. Before the rugby world cup in 1995, South Africa was amidst its Apartheid. Black citizens of SA were protesting and starting riots to oppose the strong apartheid set up by the white Afrikaans. Nelson Mandela (a black freedom fighter) was released from Jail in 1994, and decided to run for Prime Minister. To win the votes of the white citizens of South Africa Mandela promised to bring the Rugby World Cup to South Africa. When Mandela was appointed as Prime Minister, he had all intention of...
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