Pbe Business Plan

Topics: Marketing, Food, Food processing Pages: 10 (3088 words) Published: February 13, 2013
Meat is a highly nutritious food and a good source of protein that if left untreated will spoil rapidly within a few days. However, many preservation techniques have been developed to extend its shelf life by several days, weeks or months. Some of these processing methods also alter the flavor and texture of meat, which can increase its value when these products are sold.

Starting a meat processing business can be a lucrative idea to start. However, one must know the precautions and safety rules in food processing to make sure that products are safe to eat. It is also important to have a suitable room just for processing meat products. The room and equipments to be used should be hygienically designed and easily cleaned to prevent contamination of products by insects, birds, rodents and micro-organisms. Good hygiene and sanitation is essential in all types of meat processing. Bacteria can rapidly spoil meat if processing is not done quickly and properly and it is essential that hygienic food handling is carried out with these products.

In addition to food safety regulations, the most common regulations for food processors include business registration, contracts, zoning, insurance, taxes, labor, licenses, and weights and measures. Most of these business regulations represent administrative requirements and a fixed cost to the business.

Aside from the fact of precautions and safety rules in food processing and the administrative requirements, the marketing and sales of the food products should also be taken into consideration. As a new entrant to the processed food industry, the firm should focus on the pricing strategy and the repeat consumer marketing.

However, from a business planning perspective, food safety regulations are of particular significance because they can define the scope of operations, they may require investment in equipment and infrastructure, and they may limit market access. Complying with food safety regulations can be a significant factor in building a profitable food processing enterprise. At the same time, regulating food safety is an important way to assure the public about the safety of food. Consumers have reasonable demands about the safety of food products, and regulators have a responsibility to make sure food products meet applicable laws and standards.        

Successful food processing entrepreneurs are continuously learning about their business in order to improve it, lower their costs, and increase their profits. Understanding the business cycle is key to designing your operations because each stage in the business cycle informs the next. In the beginning, the product concept is the basis for the business strategy. The marketing plan is a tool for accomplishing your strategy. The production process, and marketing and distribution are defined by the business strategy and the marketing plan. Sales activity is the result of all the effort that came before it, a critical measure of the success of the product concept, and valuable information for refining future product concepts. Studying your sales activity is one of the best ways to learn how to improve your product and your business operations.

Most start-up ventures fail because entrepreneurs do not see the big picture. They become very focused on their product without seeing the whole system in which they must work. The whole system includes you personally, your household, your community, your employees, your farm, your business operations, your market, your competition, your suppliers, your regulators, government agencies, the overall economy, your ecological environment, your climate, and perhaps more. Seeing yourself and your business in the big picture will help you maintain a realistic perspective on your food-processing venture.

Ask yourself tough questions. Are you willing and able to invest the time and effort necessary to plan this business, research the profit potential, and develop a product that maximizes...
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