Pbc Company Analysis and Strategy Formulation
PBC LTD. COMPANY ANALYIS AND STRATEGY FORMATION
INTRODUCTION
Ghana is one of those countries dependent on cocoa for the hard cash it needs to develop. Ghanaian cocoa does attract a small premium for its flavour, particularly from traders supplying the British market. One Ghanaian in four earns their living from the crop, which provides 60 percent of the country’s foreign exchange. Cocoa supplies one third of Ghana’s tax revenue.
Traditionally, cocoa could only be sold to the Ghanaian Cocoa Board (known locally as the Cocobod), which paid farmers a small fraction of the world market price. The Produce Buying Company (PBC) was established in on November 1993, and wholly owned by Cocobod until 1999, when it was privatized and consequently listed on the Ghana Stock Exchange.
Since the introduction of the competitive multiple bunging systems in 1992 the number of increased buying Companies keeps on increasing every year. The internal marketing of cocoa therefore becomes more competitive every year.
Vision
Develop and mention the Produce Buying Company Limited as the most attractive dealer in cocoa, sheanut and any other cash crop in the West Africa sub-region.
Mission
Purchase high quality produce, store and deliver same re-designated Take-Over Centres maternity and the export market in the most efficient and profitable manner.
Core Values
Integrity, reliability, discipline, team work customer satisfaction and confidentiality.
ASSESSMENT OF COMPANY’S RESOURCES
The following are the tangible resources the company strives on;
Finances: The enlistment of the company on the Ghana Stock Exchange posits the company in a way for it to have access to funds from the capital market. The listing rules and regulatory frame work encourage the company to transact business in transparent manners that attracts the public. Being the only cocoa purchasing company in which the government of Ghana’ has equity shares (36.69%) has enhanced our credit worthiness and the ability to
INTRODUCTION
Ghana is one of those countries dependent on cocoa for the hard cash it needs to develop. Ghanaian cocoa does attract a small premium for its flavour, particularly from traders supplying the British market. One Ghanaian in four earns their living from the crop, which provides 60 percent of the country’s foreign exchange. Cocoa supplies one third of Ghana’s tax revenue.
Traditionally, cocoa could only be sold to the Ghanaian Cocoa Board (known locally as the Cocobod), which paid farmers a small fraction of the world market price. The Produce Buying Company (PBC) was established in on November 1993, and wholly owned by Cocobod until 1999, when it was privatized and consequently listed on the Ghana Stock Exchange.
Since the introduction of the competitive multiple bunging systems in 1992 the number of increased buying Companies keeps on increasing every year. The internal marketing of cocoa therefore becomes more competitive every year.
Vision
Develop and mention the Produce Buying Company Limited as the most attractive dealer in cocoa, sheanut and any other cash crop in the West Africa sub-region.
Mission
Purchase high quality produce, store and deliver same re-designated Take-Over Centres maternity and the export market in the most efficient and profitable manner.
Core Values
Integrity, reliability, discipline, team work customer satisfaction and confidentiality.
ASSESSMENT OF COMPANY’S RESOURCES
The following are the tangible resources the company strives on;
Finances: The enlistment of the company on the Ghana Stock Exchange posits the company in a way for it to have access to funds from the capital market. The listing rules and regulatory frame work encourage the company to transact business in transparent manners that attracts the public. Being the only cocoa purchasing company in which the government of Ghana’ has equity shares (36.69%) has enhanced our credit worthiness and the ability to