Paypal Here B2B Marketing Plan
PayPal HereTM
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2. Introduction of Group Project
2.1 Company, Offering, and Target Market
The company for which this project is based is PayPal Here, a product of PayPal, Inc., which is a subsidiary of eBay, Inc. PayPal Here, which has only had an exclusive release in March 2012, is an innovative mobile payment solution that includes a free mobile application and a triangular plug-in card reader for mobile phones.
The mobile business solution was designed to provide small business owners (in-store, off-line, online and on-the-go mobile businesses) a faster, cheaper, and more efficient method to get paid. PayPal Here will allow small businesses to accept multiple forms of payment, such as debit cards, credit cards, checks and PayPal payments. The benefit for small businesses allows continued growth, in-line with their current growth strategies.
2.2 NAICS & B2B Characteristics
The NAICS (North American Industry Classification System) Code for the project is 522320 as it describes financial transactions processing, reserve, and clearinghouse activities.[1] In terms of census data, this sector has 5,761 establishments, $43,756,405,000 in revenue, $7,991,345,000 in payroll, $2,165,281,000 in first quarter payroll and 142,212 paid employees.[2]
One of the B2B characteristics of PayPal Here is directly targeting small businesses and other smaller commercial enterprises. PayPal is looking to build relationships with customers for a long-term customer-business relationship that comes with being a B2B company. Additionally, the demand for PayPal Here comes from business customer demands for their consumer products and customer linking capabilities. If a business looking to use PayPal Here does not obtain new customers, the company will have no need for PayPal’s services. PayPal is also looking to serve customers through marketing of other PayPal products. The expectation of cross-product marketing
[pic]
2. Introduction of Group Project
2.1 Company, Offering, and Target Market
The company for which this project is based is PayPal Here, a product of PayPal, Inc., which is a subsidiary of eBay, Inc. PayPal Here, which has only had an exclusive release in March 2012, is an innovative mobile payment solution that includes a free mobile application and a triangular plug-in card reader for mobile phones.
The mobile business solution was designed to provide small business owners (in-store, off-line, online and on-the-go mobile businesses) a faster, cheaper, and more efficient method to get paid. PayPal Here will allow small businesses to accept multiple forms of payment, such as debit cards, credit cards, checks and PayPal payments. The benefit for small businesses allows continued growth, in-line with their current growth strategies.
2.2 NAICS & B2B Characteristics
The NAICS (North American Industry Classification System) Code for the project is 522320 as it describes financial transactions processing, reserve, and clearinghouse activities.[1] In terms of census data, this sector has 5,761 establishments, $43,756,405,000 in revenue, $7,991,345,000 in payroll, $2,165,281,000 in first quarter payroll and 142,212 paid employees.[2]
One of the B2B characteristics of PayPal Here is directly targeting small businesses and other smaller commercial enterprises. PayPal is looking to build relationships with customers for a long-term customer-business relationship that comes with being a B2B company. Additionally, the demand for PayPal Here comes from business customer demands for their consumer products and customer linking capabilities. If a business looking to use PayPal Here does not obtain new customers, the company will have no need for PayPal’s services. PayPal is also looking to serve customers through marketing of other PayPal products. The expectation of cross-product marketing