Pattern of Strama Paper

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Strama

OUTLINE: STRATEGIC MANAGEMENT PAPER
I. Executive Summary a. One to two paragraph company background b. Summary of recommendations c. Strategy Map to show how all your recommendations hang together Note: not more than 3 pages II. Research Design and Methodology a. Data gathering techniques b. Framework of analysis used c. Processes/Activities

Note: Not more than two pages. III. Societal Environment Analysis Choose factors in the societal environment that are relevant to your industry/company. Gather and present data, analyze them and make sure that the analysis will bring out the OPPORTUNITIES and THREATS found in the societal environment. Use the STEP framework in any order as a general outline: A. B. C. D. Socio-Cultural Technological Economic Political-Legal

http://www.albuenviaje.com/strama.htm[9/2/2010 9:45:09 PM]

Strama

To help you brainstorm on what factors to consider in the societal environmental analysis, you can use the table below. Some Important Variables in the Societal Environment

Economic
Globalization of Markets E-commerce GNP trends Interest rates Money Supply Inflation rates Unemployment levels Wage/price controls Depreciation/ Appreciation of Currency Energy availa-bility and cost Disposable and discretionary income

Technological
New developments in IT Total national spending for R&D Total industry spending for R&D Focus of technological efforts Patent protection New Products New developments in technology transfer from lab to market place Productivity improvements through automation

Political-Legal
Stability of government Environmental protection laws Tax laws

Socio-cultural
E-life, N-generation Life-style changes Career expectations Rate of family formation

Special incentives Consumer activism Foreign trade regulations Growth rate of population Attitudes toward foreign companies Laws on hiring and promotion Fair trade laws Life expectancies Birth rates Age distribution of population Regional shifts in population

IV. Industry Analysis You can use any framework of analysis. If you are going to use the 5-Forces of Competition, make sure that as you cover each and every force of competition and make sure that you are able to: a. Provide sufficient information to analyze the strength or weakness of the force of competition; b. Cite specific factors affecting the force of competition. These factors are found below.

http://www.albuenviaje.com/strama.htm[9/2/2010 9:45:09 PM]

Strama

Outline of this chapter follows the five forces of competition model: a. b. c. d. e. Threat of new entrants Rivalry among existing firms Bargaining power of Buyers Bargaining power of Sellers Threat of Substitute Products

Make sure that as you discuss each force of competition you will clearly state the force of competition as either STRONG, MODERATE or WEAK. If necessary you can add a section called Trends in the Industry. Part of your RIVALRY among EXISTING FIRMS section would be the COMPETITIVE PROFILE MATRIX. In this matrix, include sufficient information on competitors so that your ratings will be appreciated by the panelists. V. External Factor Evaluation Matrix This will serve as a summary of the Societal Environmental Analysis and Industry Analysis. Write only the opportunities and threats covered in the societal and industry analysis. VI. Company Analysis Use any framework of analysis. If you are going to use the 7-S framework, add the 8th S which is the State of Finances. Make sure that whatever framework you use must include an analysis of the company’s financial statements, preferably the last 3 years. The 8-s framework is found below.

http://www.albuenviaje.com/strama.htm[9/2/2010 9:45:09 PM]

Strama

Internal Analysis

7-S Framework

In the analysis of the culture or the shared values of the company, include the analysis of the mission/vision statement in terms of the nine components and how the Mission/Vision is currently cascaded throughout the...
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