Pastry Shop

Topics: Dunkin' Donuts, Marketing, Coffee Pages: 17 (4044 words) Published: November 8, 2010
Business Plan
I. Executive Summary
a. Company Mission Statement
b. Management Strategies
c. Funding Resources
II. Product Development
a. Products and Services
b. Unique Methodologies and Ingredients
c. What Makes Us Different
III. Market Analysis
a. Marketplace Trends and Environment
b. Market Opportunities: Ability to penetrate existing market share c. Geographic Analysis
IV. Target Market
a. Business Location
b. Market Description
c. Growth Opportunities
V. The Competition
a. Who They Are
b. Market Share Distribution
c. Product Matchups
VI. Marketing Plan
a. Meeting Customer Needs
b. Quality vs. Quantity
c. How We Will Sell
d. Ability to Penetrate Market
VII. Management Development
a. Pivotal Employees
b. Consultants, Advisors and Contractors
c. Internal Management Structure
VIII. Business Development
a. Long-Term Goals, Short-Term Goals
b. Objectives for Achieving Goals

The Cafe Deluthe & Gourmet Bakery
I. Executive Summary

Our commitment to excellence in the craft and artistry of baking enables us to deliver high quality products that look superb, delight the customer and make celebrations a moment to cherish. We also have committed ourselves to tantalizing the pallet of coffee connoisseurs. Our products will exceed local stores and franchise competitors. Our product wills posses that certain something that others do not have. Company Mission Statement

Revive and Preserve the elegance and sensation of age old baking, coffee making and cake decorating with culinary techniques to achieve the height of quality and excellence in the cake coffee and pastry industry. Our products range from high end artistry to modern and local customs. If you dare to dream we will create it. Management Strategies

Maintain a focus on Quality product with bottom-line growth through cost reduction and optimal performance. We also focus on technology and innovation to make sure employees have extensive training to perform proper technique and equipment operation. Maintain 100-percent honesty between employees, customer and management. As a team input will be collected analyzed and put into practice. Team meetings weekly will motivate and forecast growth and annihilate potential difficulties.

Funding Resources
Government grants for small business. Minority organization grants. Open the floor to remote investment partners.
The Cafe Deluthe & Gourmet Bakery

II. Product Development

Products and Services

Bakery, Showcase and Café.
Showcase of elegantly decorated special occasion themed cakes priced from $75 - $900. Wireless Café where customers willl have ability to connect via the Internet while enjoying leisure or meeting and greeting business associates in an upscale coffee shop/bakery environment. Baked goods include:

Brownies with Nuts

Oatmeal, Peanut Butter, Sugar, Choc Chip, Choc Chunk, Oat Meal Raisin, Macadamia Nut

Reduced Fat Muffin, Blue Berry, Banana, Apple and Banana Nut

Coffees And Beverages
Short and long Black standard espresso,
Latte - espresso
Ristretto - very short shot concentrated version of espresso. Doppio - also known as double espresso.
Cappuccino - a shot of espresso with densely frothed milk poured into it and dusted with chocolate powder. Macchiato - espresso with a dash of milk added.
Flat white - just a no-nonsense milky coffee - espresso with hot milk Mocha - espresso, hot chocolate and steamed milk served in a glass.

Bran Bread
Enriched Home Style White Bread
Enriched Chale Bread
French Bread
Italian Bread
Enriched Egg Bread
Seedless Rye
Pumpernickel Bread
Raisin Bread
Wheat Bread

Dinner Rolls
Enriched Soft Dinner Rolls
Mini Kaiser
Wheat Kaiser
Sandwich Rolls
Onion Rolls
Knotted Rolls
Onion Rolls
Knotted Egg Rolls
Cinnamon Rolls
Danish Rolls
Egg Rolls
Cinnamon Buns

Gourmet Pastries
Danish Twist
Bow Tie
Cheese Danish...
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