You are the administrative assistantfor a division chiefin a large holding company that ownsseveral hotels and theme parks. You and the division chief have just come from the CEO’s office, where you were informed thatthe guest complaintsrelated to housekeeping and employee attitude are increasing. Your on‐site managers have mentioned some tension among workers, but have not considered it unusual. The CEOand your division chiefinstruct you to investigate. Suggest atleast three differenttypes ofresearch that might be appropriate to the situation. Since on‐sitemanagers are not aware ofthe situation going on I would do an externalsurvey on guests aboutservice and accommodation. Then I will do anothersurvey on job relatedmaterial,satisfaction, and stresslevelfromlow level employees. Then I willtry to gathermanagementrelated problems and questionsthrough anothersurvey fromhighermanagement atthe sites.
8. Describe howyou would operationalize variablesfor experimentaltesting in the following research question:What are the performance differences between 10 microcomputers connected in a local‐ area network (LAN) and one minicomputer with 10 terminals?
I would initially try to define the variablesthatI need tomanipulate in order getresult. My result comes in the formofspeed/performance. I willtake two applicationsthat will need extensive intercommunicating resources and calculation. Then I will use each application in two different environmentsmentioned. Then I willrecord the speed each action takesto complete Following the given scenario I would operationalize the variables by developing a method to measure the delay from each of the 10 computers to the LAN and then from each of the 10 terminals to the minicomputer. The delay could be developed to measure the elapsed time from a request on the computer or terminal until a response is received from either the LAN or the minicomputer. There are many software applications available that provide this measurement functionality. These applications are often referred to as packet sniffers and they record a time differential between one packet and the next thus providing a way to determine elapsed time.
Ch. 6 - 7 - You are the administrative assistant for a division chief in a large holding company that owns several hotels and theme parks. You and the division chief have just come from the CEOs office, where you were informed that the guest complaints related to housekeeping and employee attitude are increasing. Your on-site managers have mentioned some tension among workers, but have not considered it unusual. The CEO and your division chief instruct you to investigate. Suggest at least three different types of research that might be appropriate to the situation.
First an exploratory research study needs to be performed. This will offer a few fundamental procedures and info to permit the growth of a more well-defined formal study. Following the exploratory research study then one of two different types of study can be performed depending on the result of the exploratory research and the questions we wish to answer with our research. A descriptive research study can be conducted to control how much and what kind of complaints are being collected. Next complete a causal research study to decide why we are getting complaints.
Ch. 6 - 10 - Use the eight design descriptors in Exhibit 6-3 to profile the research described in the Chapter Snapshots.
Category Cheskin Knows Teens Smith Barney's Benchmark Job Environment Research Exploratory study The Ohio Lottery Initiates a Two Stage Study The degree to which the research question has been crystallized The method of data collection The power of the researcher to produce effects in the variables under study The purpose of the study The time dimension The tropical scope breadth and depth of the study the research environment The participant's perceptions of research activity Formal Study Communication Study Ex post facto...
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