Topics: Advertising, Marketing, Product management Pages: 3 (520 words) Published: January 15, 2011

Presented By Nilesh Daaf


Parle Products has been India's largest manufacturer of

biscuits and confectionery.

40% share of the total biscuit market and a 15%

share of the total confectionary market in India .

In 1929 a small company by the name of Parle

products emerged in British dominated India.

Manufacturing plants in Mumbai and Bangalore

and across the country



Every nation dreams of a better tomorrow. And every

nation¶s tomorrow lies in the hands of its children; children who make the nation proud in every aspect; the young geniuses who shape the future of the nation. So it¶s important to nourish these young minds, for after all it¶s a question of the nation¶s future. - Parle -G

Parle-G has been a strong household name across India. The great taste, high nutrition, and the international quality, makes Parle-G a winner. 

Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages.


Parle-G is the world's largest selling brand of biscuits Launched in the year 1939, it was one of the first brands of Parle Products. It was called Parle Glucose Biscuits


Parle-G advertisement started in the 80's. It was advertised mainly through press ads.

In 1989, Parle-G released its Dadaji commercial, which was run for a period of 6 years. In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan that went on to become a huge success

In the year 2002, it was decided to bring the brand closer to the child who is a major consumer  . A national level promo - `Parle-G Mera Sapna Sach Hoga' and µHindustan ki taakat¶ The year 2002 will go down as a special year in ParleG's advertising. A year that saw the birth of G-Man - a new ambassador for Parle-G Company launch a premium version of Parle-G called Parle-G Magix...
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