Presented By Nilesh Daaf
Parle Products has been India's largest manufacturer of
biscuits and confectionery.
40% share of the total biscuit market and a 15%
share of the total confectionary market in India .
In 1929 a small company by the name of Parle
products emerged in British dominated India.
Manufacturing plants in Mumbai and Bangalore
and across the country
Every nation dreams of a better tomorrow. And every
nation¶s tomorrow lies in the hands of its children; children who make the nation proud in every aspect; the young geniuses who shape the future of the nation. So it¶s important to nourish these young minds, for after all it¶s a question of the nation¶s future. - Parle -G
PARLE G - THE EVOLUTION !!!
Parle-G has been a strong household name across India. The great taste, high nutrition, and the international quality, makes Parle-G a winner.
Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages.
Parle-G is the world's largest selling brand of biscuits Launched in the year 1939, it was one of the first brands of Parle Products. It was called Parle Glucose Biscuits
Parle-G advertisement started in the 80's. It was advertised mainly through press ads.
In 1989, Parle-G released its Dadaji commercial, which was run for a period of 6 years. In the year 1997, Parle-G sponsored the tele-serial of the Indian superhero, Shaktimaan that went on to become a huge success
In the year 2002, it was decided to bring the brand closer to the child who is a major consumer . A national level promo - `Parle-G Mera Sapna Sach Hoga' and µHindustan ki taakat¶
The year 2002 will go down as a special year in ParleG's advertising. A year that saw the birth of G-Man - a new ambassador for Parle-G
Company launch a premium version of Parle-G called Parle-G Magix...
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