Paper One

Title Social Media & Corporate Commerce

Assessment A, Part One - Examining the Use of Social Media and its Impact on Corporate Commerce

Blogger_Con: Security - possible transmission of untrustworthy links
Blogger_Con: Character limits

Blogger_Pro: Mobility - viewing on a cell phone adds to the audience
Blogger_Pro: Media convergence - showing text, screen shots, videos
Blogger_Pro: Instant communication to large groups
Blogger_Pro: Ability to post relevant, up-to-the-minute news and updates

Digg_Con: Not a good way to build buzz in the beginning
Digg_Con: Security - possible transmission of untrustworthy links
Digg_Con: Limited access from target audience

Digg_Pro: Mobility - viewing on a cell phone adds to the audience
Digg_Pro: Media convergence - showing text, screen shots, videos

Facebook_Pro: Mobility - viewing on a cell phone adds to the audience
Facebook_Pro: Media convergence - showing text, screen shots, videos
Facebook_Pro: Ability to filter comments via an approval mechanism
Facebook_Pro: Ability to receive instant feedback from product demographic
Facebook_Pro: Ability to post relevant, up-to-the-minute news and updates
Facebook_Pro: Instant communication to large groups
Facebook_Pro: Ability to create a community
Facebook_Pro: Mass customization - widespread use among target audience
Facebook_Pro: Ability to incorporate elements of other social media sites

Flickr_Con: Security - possible transmission of untrustworthy links
Flickr_Con: Limited access from target audience
Flickr_Con: Limited visual presentation of product

Flickr_Pro: Mobility - viewing on a cell phone adds to the audience
Flickr_Pro: Ability to filter comments via an approval mechanism

Metacafe_Con: Not relevant to the niche audience
Metacafe_Con: Security - possible transmission of untrustworthy links
Metacafe_Con: Limited access from target audience

Metacafe_Pro: Mobility - viewing on a cell phone adds to the audience

Twitter_Con:... [continues]

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