Topics: Marketing, Sales, Business Pages: 2 (490 words) Published: February 25, 2012
The Broadway Café: E-Business Strategy

Making Business Decisions I

Strayer University

Explain how understanding e-business can help you achieve success in each of these areas.

With the rapid growth of the internet commerce in recent years, established small businesses have been presented with a serious dilemma. On the one hand, they can stick with the business model that has worked for them in the past; or they can make the change to e-business.

What type of e-business would you deploy at The Broadway Cafe?

The Broadway Café can benefit from having an established e-business that would sell its specialized coffees, teas, and some bakery items. I would also deploy an online ordering process which will take customers’ online orders, to help eliminate manual paperwork and telephone takeout orders. These methods will prove to be both a cost effective means of communication, and a great marketing strategy.

How can an e-business strategy help The Broadway Cafe attract customers and increase sales?

An E-business strategy can help The Broadway Cafe attract customers, and increase sales by promoting our products online which will allow us to accurately target the customers that are seeking our products or services whether they are local, or on the other side of the country. Subscribing to Google and other search engines pay-per-click, may also serve as a great benefit when trying to attract new customers, which could ultimately help increase sales. The most obvious advantage of upgrading to an e-business is that it gives our business a vital web presence, which can serve as the focal point of our communications and marketing strategy.

What types of metrics would you want to track on your e-business Web site?

I would prefer using an interactivity metrics to monitor The Broadway Café’s website effectiveness because it would enable me to measure our consumer site interaction.

How could you use an e-business strategy to partner with...
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