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A PROJECT REPORT ON
ASIAN PAINTS LIMITED

ACKNOWLEDGEMENT:

A successful project can never be prepared by the singular efforts but I also demands the help and guardianship of some conversant person who under pin actively or passively in the completion of a successful project.

Our project on “ASIAN PAINTS LTD” would not have taken the present form in the absence of the invaluable guidance, inspiration and cooperation from many people. We take this opportunity to express our deep gratitude to Prof. N. Rajkumar, Dean, IBAT school of management, Bhubaneswar who have given us the opportunity to present this project and continuously monitored us to perform well. In this context we would like to express our gratitude and thankfulness to Prof. G.K.Murty for providing us with his advise and support through our project session. We also express our thanks to Sakti Hardware, Damana, Chandrasekharpur, Bhubaneswar for providing us with valuable data. We are deeply indebted to the Director ,faculty members of our institute, IBAT school of management, Bhubaneswar for helping us with their support and guidance that help a lot in successfully completing this project. Finally we express our cordial thanks to our parents, friends for their unmatched support , guidance and love throughout the project preparation.

1.Daina Sahu (71) 2.Puspanjali Kar (90) 3. Saswato Bhattacharjee (98) 4. Sibasis Mohanty (107) Section B,Group No-3 CONTENTS

| | | | | |SLNO |COMPONENTS |ITEMS COVERED |PAGE NO | | | | | | | | | | | | | | | | |1 |Executive Summary | | | |2 |Introduction | |1 | |3 | |Category analysis |1 | | |Situation analysis-I |Sales analysis |2 | | | |Share Price analysis |4 | |4 | |Competitor analysis |5 | | |Situation analysis-II |Customer analysis |7 | | | |Assumptions of planning |9 | |5 | |Corporate objective |11 | | | |Divisional objective |12 | | |Marketing objectives...
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