Topics: Newspaper, Free daily newspaper, Marketing Pages: 75 (12009 words) Published: February 10, 2013

A Project Report On

“To study the segmentation, targeting and analyze the positioning of Business Standard newspaper in comparison to other financial newspapers”

carried out at

| Business Standard Ltd.|
| Submitted By|
| Roll no. |
| BBA|
| (Marketing)|
| Under the Guidance of|
| |
| |
| |
| |

In Partial fulfillment of the requirement for the award of the degree of Bachelor of Business Administration (BBA)

Department of Management Sciences
University of Pune


Department of Management Sciences
University of Pune




This is to certify that the Summer Project report titled “TO STUDY

SEGMENTATION, TARGETING AND ANALYZE THE POSITIONING OF BUSINESS STANDARD IN COMPARISON TO OTHER FINANCIAL DAILIES” carried out at BUSINESS STANDARD LIMITED, PUNE has been submitted by Mas. SHASHIKANT RATIRAM SHARMA, 3rd year BBA Marketing student of INDIRA COLLEGE OF COMMERCE AND SCIENCE, University of Pune, towards the partial fulfillment of the requirement for the award of the Bachelor in Business Administration (BBA) and the same has been satisfactorily carried out under the guidance of PRASHANT KALSHEETY during the academic year 2010 - 2013.

Prashant kalshetty| | External|
Associate ProfessorHead of Department| | Examiner|
(ICCS)| | |


It is said that practice makes a man perfect. So professional study is incomplete without its practical knowledge. In the field of business, theory provides the fundamental stone for the guidance of practice but practice examines the element of truth lying in the theory therefore stand coordination between theories and practice is very essential to make BBA perfect.

Each & every activity is started for the accomplishment of goals & for this purpose management is required. As being student of BBA, a management stream, we have to go in different industrial units for practical knowledge & practical training.

A project is a systematic and scientific study of market problem with application of management skill and concepts. The present era is an era “brand marketing”. The business of brand marketing may be compare to the game of chess it is too hard to service in the market because market is full of competition of on it environment both internal and external .Every company has to recognize its strength and weakness, opportunities and threat.

I was assigned a study of the application of “To study segmentation,targeting and analyse the positioning of Business Standard newspaper in comparison with other financial newspaper” at BUSINESS STANDARD LIMITED, PUNE .

This report has been complied primary fulfillment of the requirement for MBA course. Secondary is to share the practical knowledge and real experience in the industry .The details mention in this report is based on real situation and research.

I hope the report will be special interest to the marketing students who are on look for such real life situation beyond their class room study.



It is matter of great privilege for me to be attached with “BUSINESS STANDARD

LIMITED” and do project which enhanced my practical knowledge .I do acknowledge that this project report is outcome of constructive support and...
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