Pantaloons Case Study
Case Study2: Pantaloons Retail India Limited
Abstract:
This case talks about Pantaloons Retail India Limited, a growing company in the still nascent apparel retail sector in India. The case has brief description of the Indian Retail industry and the changes happening in the industry with the development of smaller cities and towns and also about the customers changing behavior. The case then discusses about how Pantaloons have are capturing this market and the evolution of the Pantaloons store brands. About the Indian Retail Industry:
The Indian apparel retail industry is amidst a revolutionary phase and is booming. The change in the apparel retail industry is not only in the urban areas but also in the rural areas of the country. It is expected that the Indian Textile and Apparel industry which is now worth US$ 70 billion would go up to US$ 220 billion by 2020.(Supriya Pal, 2010) With the Indian economy growing at 8% a year and people having more disposable income, this could very much happen. Interestingly in India the organized retail sector occupies only 5% market share in the retail sector, whereas the rest of the market share is with the unorganized smaller retailers.
With the highly changing consumer behavior, increasing number of malls, increased buying behavior of consumers, brand awareness among consumers, realization of the advantages of shopping with organized retailers such as convenience and availability of wider assortments, the market share of organized retail is expected to go up by over 80% in the next five years. (Namitha Bhairaviya, 2010) Also, the increased demand for luxury products amongst the middle class and the growing ‘mall culture’ which is driving more youth to shop in the malls have been a driving force for the organized retail sector.
Except for a few companies, the industry has not upgraded itself to the latest available technologies that help to make retailing and the supply chain more efficient. With the high percentage
Abstract:
This case talks about Pantaloons Retail India Limited, a growing company in the still nascent apparel retail sector in India. The case has brief description of the Indian Retail industry and the changes happening in the industry with the development of smaller cities and towns and also about the customers changing behavior. The case then discusses about how Pantaloons have are capturing this market and the evolution of the Pantaloons store brands. About the Indian Retail Industry:
The Indian apparel retail industry is amidst a revolutionary phase and is booming. The change in the apparel retail industry is not only in the urban areas but also in the rural areas of the country. It is expected that the Indian Textile and Apparel industry which is now worth US$ 70 billion would go up to US$ 220 billion by 2020.(Supriya Pal, 2010) With the Indian economy growing at 8% a year and people having more disposable income, this could very much happen. Interestingly in India the organized retail sector occupies only 5% market share in the retail sector, whereas the rest of the market share is with the unorganized smaller retailers.
With the highly changing consumer behavior, increasing number of malls, increased buying behavior of consumers, brand awareness among consumers, realization of the advantages of shopping with organized retailers such as convenience and availability of wider assortments, the market share of organized retail is expected to go up by over 80% in the next five years. (Namitha Bhairaviya, 2010) Also, the increased demand for luxury products amongst the middle class and the growing ‘mall culture’ which is driving more youth to shop in the malls have been a driving force for the organized retail sector.
Except for a few companies, the industry has not upgraded itself to the latest available technologies that help to make retailing and the supply chain more efficient. With the high percentage
Cited: Roy,Anindhya. “Pantaloons: Revolutionizing the Indian Retailing Industry” IBCSDC.2004.1-23 Sarogi, Paridhi. “Growth of Retail in India with Pantaloons as a case study”. 2006. 1-10. Roy, Satyajit. “An Overview of Retail Industry in India: Its Growth, Challenges and Opportunities.” SSRN.2011. 1-8. Bhairaviya, Namitha. “Retail Management: Pantaloons Retail Limited”. IBS-Pune.2009.1-21 Jayapradha,MP. Ganesh,Senthil. “Pantaloon Retail India: Creating Success Formats”. IBSCDC. 2004. 1-8.