RETAIL MARKETING & MANAGEMENT PROJECT
ON PANTLOON RETAIL (INDIA) LTD
Submitted By: To :
Pantaloon Retail (India) Limited
The Pantaloon group ,a leading retailing group in India. In March 2006, the group renamed itself as the 'Future Group' and was further divided into six verticals - Future Retail, Future Brands, Future Space, Future Capital, Future Media, and Future Logistics. Headquartered in Mumbai (Bombay), the company operates over 7 million square feet of retail space, has over 1000 stores across 53 cities in India and employs over 25,000 people. VISION: Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner. MISSION: We shall be efficient, cost- conscious and committed to quality in whatever we do. CORE VALUES: Rewrite rules. Retain values.
FOUNDER: Mr. Kishore Biyani Website: www.pantaloon.com
Pantaloons :: Saket Mall
Address : Select citywalk , Plot No. A-3 & P1B, District centre,Saket,Delhi-110065 Tel: 011-22309491
Retail comes from the French word retailer which refers to "cutting off, clip and divide" in terms of tailoring (1365). It first was recorded as a noun with the meaning of a "sale in small quantities" in 1433 (French). It's literal meaning for retail was to "cut off, shred, paring". Business of selling products and services to the public as the ultimate consumer. Retailing involves selling many different products and services, either from a store location or in direct selling through vending machines and in-home presentations, mail order, and so on. First retailers in India include BATA, Pantaloon, Bombay Dyeing, Spencer’s, and Nilgiris. The current Retail scenario is controlled by the likes of shoppers stop, Big Bazaars. Three important things about a retail store
PLACING OF PRODUCTS IN THE OUTLET
The Pantaloon outlet in Saket has two floors – ground and first floor. The ground floor has women and kids wear. It also contains women and kids accessories. The women wear is in the front of the ground floor, while the kids wear is in the back of the shop. The middle portion of the shop in the ground floor has the women and kids accessories. The first floor has men wear and accessories. The men wear is in the front and accessories at the back of the floor. The keeping of the products of the women and kids in the ground floor is only for convenience and also due to the fact that women are more prone to shopping. Kids come to shop with their mother, and so they can be attracted more by keeping the kids wear and accessories in the ground floor.
Pantaloon is positioned as an entire family store and it deals in men’s wear, ladies wear and kid’s wear. It mainly focuses on its Private label programme because the share of private label has increased over the previous year and stands at nearly 75%. Below are some of the company’s private labels: MEN’S WEAR * John Miller * JM Sports
* Bare Denim
* Bare Leisure
* Mix & Match
* Bare 7214
* Stationary for kids
* Books & Magazines
1. Green Card is passport to a whole new world of exclusive benefits and privileges. * Instant discounts for every time you shop at Pantaloons. * Exclusive...
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