Pantaloon Case Study

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INTRODUCTION

India’s leading retailer operating in value and lifestyle segment of the Indian consumer market.

From a small single format store in 1993.PRIL had grown to become the largest multi-format store by 2004,comprising pantaloons(department store),big bazaar(hyper market),food bazaar(grocery store),gold bazaar(gold retailstore) and central(malls).It was one of the largestplayers in discounting retail.

A flagship company of Future Group.

FUTURE GROUP

VISION:-”to deliever everything,everywhere,every time to every indian consumer in the most profitable manner”  
MISSION:-”Indianess as a core value” 

CORPORATE CREDO:-”rewrite rules,retain value”

RETAIL INDUSTRY IN INDIA

In 2003 India had over 10 million retail outlets selling worth$200 billion.Unorganized sector accounted for over 98% of the retail stores,the small individual proprietor store called “kirana” shops dominating the scene. 

The organized retail sector in India was characterized by highattrition rates,lack of trained manpower and low salaries. 
Food & Groceries,which accounted for nearly 50% of theconsumer’s total expenditure,had a miniscule share of 0.3%in organized retailing. 
Apparel retailing was the second largest opportunity for theorganized retailers.Branded apparel accounted for 20% of the total apparel market,of which men’s clothing accountedfor 70%,children’s wear 22% and women’s wear 8%.  

Contd.
In 2002-2003 discounts store made an entry intoIndian retailing industry 
In 2003-2004 international retailers plan to enterIndia but FDI was not allowed in retail segment.

MAJOR MILESTONE

1987:
Company incorporated as Manz Wear Private Limited.Launch of Pantaloons trouser, India’s first formal trouser brand.

1991:
Launch of BARE, the Indian jeans brand.

1992:
Initial public offer (IPO) was made in the month of May.
 

1994:
The Pantaloon Shoppe – exclusive menswear store infranchisee format launched across the nation. The company starts the distribution of branded garments through multi-  

brand retail outlets across the nation.
 

1995:
John Miller – Formal shirt brand launched.
 
1997:
Pantaloons – India’s family store launched in Kolkata.

CONTD.

2001:
Big Bazaar, ‘Is se sasta aur accha kahi nahin’ -India’s first hypermarket chain launched.
2002:
Food Bazaar, the supermarket chain islaunched.
 2004:
Central – ‘Shop, Eat, Celebrate In The HeartOf Our City’ - India’s first seamless mall is launched in Bangalore.

PANTALOON MODEL

Pantaloon adopted a pan-indian model that capturedthe value chain and allowed it to evolve with thecustomer prefrences.

Biyani believed that growth lays in.”setting up newstores,getting new customers,by introducing newretail formats,by introducing new products and bymaking no mistakes”.

He repositioned Pantaloons from a family to a lifestylestore as the market involved.

He emphasized on cheaper sourcing,efficient supplychain,affordable price,private labels,location and floorspace of the store.

PRODUCTS
Pantaloon sold aparrels and accessories categorized under:-Men’s formal Men’s casual Ladies ethnicLadies western Children’s wear

Pantaloon develops three types of merchandise:-1.Classic type 2.Fashion type 3.Collection type

Contd.
+
In 2000 pantaloon launched a new brand of casual sportswear.

In 2003 pantaloon decided to launch designer labels, like Spring Board for women.

In same year it launched a new apparel line called Passion Wear. The merchandize focus on World Cup.

In early 2003,Pantaloons also acquried the trademark and exclusive liscening rights for a apparel brand Norules.itgots the right to use the youth characters of norules suchas one eye jack,justin etc.

He also acquired the licensing right for Popeye and Disney characters, which he used for kids wear.

Contd.

In late 2003 Pantaloons tied up with the Italianapparel company Moda & Musica for the latter’s UMMbrand....
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