Panera Bread is a nationwide known eatery that provides premium foods in a sophisticated atmosphere. Panera Bread is in the line of bakery-café. They decided to set themselves apart from eateries such as McDonald’s, Wendy’s, and Burger King. The stores are equipped with very intimate settings and Wi-Fi. Panera Bread specializes in a variety fresh baked bread and meal options for the health conscience customer.
•Panera Bread is known nationwide and this helps to attract customers. •Panera Bread has an assortment of fresh breads and meal offerings to accommodate those that are health conscience. •Panera Bread moved past the fast food market and decided to offer high-quality, premium food to its customers. •The overall ambience of the eatery gives an intimate, at home feel that makes the customer want •Scott Davis, senior vice president and chief concept office had a clear vision of the direction Panera Bread would take and a clear strategy of how to achieve that goal. Weakness
•The eatery offers premium, fast dining and the prices may appear to be on the higher end to customers. •Panera Bread has not been able to increase the frequency of which customers dine at the eatery. •In order to enter as a franchise, Panera Bread has a very strict list of criteria that makes it difficult to qualify. Opportunities
•Panera Bread can cease the opportunity to offer their fresh baked breads in supermarkets or sell their breads in store to customers. •Panera Bread has the opportunity to offer a lower end eating experience. This lower end chain will appeal to potential customers who cannot afford and expensive meal for the family. Threats
•Panera Bread’s direct competition is fast-casual restaurants. •The change in the economy has affected how often individuals and families go outside of the home to dine.
1.Offer Panera Bread’s signature dough and bread to local supermarkets or for sell at...