Panera Bread Company

Topics: Franchising, Panera Bread, Bread Pages: 4 (1010 words) Published: October 2, 2011
Panera Bread Company 9/4/11

Panera Bread’s mission is to make great bread broadly available to consumers across the United States.

Panera Bread’s vision is to create specialty cafés anchored by an authentic, fresh-dough artisan bakery and upscale quick-service menu selections.

By targeting urban workers and suburban dwellers looking for a quick-service meal and a more aesthetically pleasing dining experience, Panera Bread’s long-term objective and strategic intent is to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.

Panera Bread’s values are Product, Environment and Great Service (PEGS).

Panera Bread specializes in fresh baked goods, made-to-order sandwiches on freshly baked breads, soups, salads, custom roasted coffer and other café beverages. Their signature products are artisan bread made from four ingredients – water, natural yeast, flour and salt; no preservative or chemicals are used. Panera Bread regularly reviews and revised their menu to sustain the interest of regular customers, satisfy changing consumer preferences and is responsive to various seasons of the year.

Panera Bread’s bakery-cafés are on average 4,600 square feet located within suburban, strip malls and regional malls. They provide a distinctive and engaging environment incorporating materials complementary to the neighborhood, high-quality furniture, cozy seating, outdoor seating, free Wi-Fi, as well as real china and silverware.

In an effort to provide great service and enhance their customers dinning experience, Panera Bread provides their customers with a warm community gathering place with associates who make their guest feel comfortable.

In 2006, Panera Bread opened 155 new company-owned and franchised bakery-cafes, bringing its total to 1,027 units in 36 states. Their goal was to open another 170 to 180 café locations in...
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