Panera Bread Company

Topics: Brand, Strategic management, United States Pages: 2 (481 words) Published: March 17, 2013
Panera Bread Company
SWOT analysis of Panera Bread:
A powerful strategy: Continuing to expand its market presence swiftly. Panera Bread Company had open thousands of company own and franchised bakery-cafes from 2006 to 2010. •Nationwide leader in the bakery-café segment.

Attractive and appealing menu: The menu offerings were regularly reviewed and revised to sustain the interest of regular customers, satisfy changing consumer preferences, and be responsive to various seasons of the year. •Bread-baking expertise: The driving concept behind Panera Bread was to provide a premium specialty bakery and cafe experience. Its artisan sourdough breads made with a craftsman's attention to quality and detail and its award-winning bakery expertise formed to core of the menu offerings. •High ratings in customer satisfaction studies: In 2004 restaurant satisfaction study of 55000 customers ranked Panera Bread highest among quick-service restaurants in the Mid-west and Northeast regions of the United States. •Good brand name: Panera Bread Company had won many awards across United States. •Fresh dough operations & sales to franchised stores.

Fresh catering: Panera Bread introduced a catering program to extend its market reach into the workplace, schools, parties, and gatherings held in homes. •Good franchisees – higher sales in franchised stores compared to company-owned •Financial strength of the company – able to grow without taking on too much debt

A less well-known brand name than some rivals. Panera was lack of power of brand image when comparing with his competitors such as Starbucks. If Panera can build a brand image to that of Starbucks, the intangibles that come with it would boost profits immensely. •Sales at franchised stores higher than company-owned stores External Threats

Strong rivals: Chipolt Mexican Grill, Chipotle competes with a similar strategy to Panera. It focuses on better ingredients to improve...
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