Panera Bread

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Panera Bread Co - Consumer Foodservice - US

Euromonitor International : Local Company Profile August 2009

Panera Bread Co - Consumer foodservice

US

List of Contents and Tables
Strategic Direction .................................................................................................................................................. 1 Key Facts ................................................................................................................................................................. 1 Summary 1 Panera Bread Co: Key Facts .............................................................................................. 1 Summary 2 Panera Bread Co: Operational Indicators .......................................................................... 1 Company Background............................................................................................................................................ 1 Competitive Positioning.......................................................................................................................................... 2 Summary 3 Panera Bread Co: Competitive Position 2008.................................................................... 2

 Euromonitor International

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Panera Bread Co - Consumer foodservice

US

PANERA BREAD CO
STRATEGIC DIRECTION
• Panera Bread Co focuses on providing a premium dining experience in a fast food environment. The company’s core offer centres around artisanal breads and made-to-order products. It is constantly looking to improve customer satisfaction, with initiatives such as its 2007 introduction of the “expediter”, an employee charged with directing lunchtime in-store takeaway traffic, and through establishing a staffing algorithm in order to address the busy parts of the day more efficiently. The company is pursuing an aggressive growth strategy. Panera Bread Co’s proposition as a server of freshly prepared and premium ingredients is aligned with current consumer trends, making strong future growth possible. During its previous rapid expansion, Panera Bread focused on increasing transaction numbers at the expense of profit margins. In the future, the company is planning to maintain strong unit growth, but with a greater focus on increasing profit margins by raising prices and promoting higher margin products.



KEY FACTS
Summary 1 Panera Bread Co: Key Facts Panera Bread Co 6710 Clayton Road, Richmond Heights, MO 63117, US +1 (314) 633 7100 +1 (314) 633 7200 www.panerabread.com Bakery fast food Euromonitor International from company reports, trade press

Full name of company: Address: Tel: Fax: www: Activities:
Source:

Summary 2

Panera Bread Co: Operational Indicators 2006 2007 US$1,067 million US$57 million 1,230 21,800 2008 US$1,299 million US$67 million 1,325 23,300

Net sales Net profit Number of outlets Number of employees
Source:

US$829 million US$59 million 1,027 17,400

Trade press, company research, company reports

COMPANY BACKGROUND
• Panera Bread Co is a public company that specialises in artisanal breads made with natural ingredients. Besides bread and other fresh baked goods, the company offers a variety of made-to-order sandwiches and salads, soups and beverages, including speciality coffee items. New products are rolled out frequently, typically in conjunction with a holiday or season. In 2007, Panera acquired a 51% stake in Paradise Bakery and Café, which runs a chain of more than 70 bakery-cafés in the Southwestern states in the US. Panera Bread operates company-owned and franchised restaurants in the US and Canada. The company seeks out both urban and suburban locations. Just over 40% of the company’s units are company owned, with the rest being franchised.



 Euromonitor International

Page

1

Panera Bread Co - Consumer foodservice

US



Despite the economic downturn in the latter part of the review period, Panera...
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