Panera Bread

Topics: Fast casual restaurant, Panera Bread, Fast food restaurant Pages: 4 (1268 words) Published: May 30, 2013
Case Study
Q1) Panera Bread established a unique position in the restaurant industry due to their emergence into the fast casual market. Fast casual is basically good food that is also serve o the demand. Though, the negative part is that most of this kind of food falls into the category of fast food. This category of food is deemed to be unhealthy and low quality food although its service speed is quick. Examples of restaurants that fall into this group are restaurants such as famous fast food restaurants such as McDonalds, KFC, Wendy’s and so on. On the other hand, there also kinds of restaurants which serve good food with high quality but their disadvantage is the time taken for service and preparation is slow. Examples of restaurants that fall into this category would be Chili’s, Red Lobster and so on. There is something lacking in the both of this group. When Panere Bread jumped into the boat of serving good and quality food as well as serving their food with good speed in an enjoyable environment. This caused the emergence of fast food casual where good and healthy food is served fast. This gives them a unique position in the market. Due to this, they create an attraction to the public because the food they serve has higher quality than fast food and is served faster than food served at casual dining restaurants. This has given them a unique position and an advantage over their rivals in the same industry. This unique position has contributed to its success by adding a bonus to the mix-specialty food, opening for breakfast, lunch, and dinner also offer hand-tossed salads, signature sandwiches, and hearty soups served in edible sourdough bread bowls along with hot and cold coffee drinks. In addition, providing catering services through its via Panera catering business, suggesting a new time of day to eat specialty foods, calling the time between lunch and dinner ”chill-out” time. Moreover, the unique position also has providing an inviting neighborly...
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