The overview of Company situation : Panera Bread Company
Panera Bread company is one of the leading fast-causal restaurant and widely recognized as the nationwide leader in the baked breads, made-to-order sandwishes, salads, custom roasted coffees and cafe beverages. The company targets to urban workers and suburban dwellers who looking for a quick service meal, qualify foods and environment. In 2004, the customers ranked Panera Bread highest among quick-service restaurants in the Mid-west and Northeast regions of the United Stats in all catergories which included environment, meal, service and cost. Panera Bread’s Strategies
Its strategies were to make great bread broadly available to consumers across the United Stats by expanding 155 new company-owned and franchised bakery-cafe in 2006 and plan to open another 170 to 180 cafe location in 2007 and to have nearly 2,000 bakery-cafe opened by the end of 2010. Panera Bread’s distinctive menu, signature cafe design, inviting ambience, operating systems and unit location strategy are the key success factors allowed it to compete in five submarkets of the food-away-from-home industry. Moreover, the company tried to enhance the menu in ways that would attract more diners during the breakfast and evening meal. For the long term strategy, the company management intent to make Panera Bread to be a nationally recogized brand name and to be the dominant restaurant operator in the specialty bakery-cafe segment. With its concept “ being better than the guys across the street “, not only the foods the company provides to customers but the experience of the dining at Panera is very attractive to people who pass by the restaurant as well. The company try to expand the market share by franchinsing which is the key component of the competitive advantage based on the competitive approach such as low cost leader, reasonable prices and differntiation in both products and operating procudures. Panera make its product in a...
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