Panera

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Leadership Team and Board of Directors
Panera’s Executive Team is led by Ronald M. Shaich, Founder, Chairman of the Board and co-CEO and William “Bill” Moreton, President and co-CEO. In March 2012, to signify their partnership and shared commitment to Panera, the company announced that Ron Shaich and Bill Moreton would share the title of CEO. Shaich is directing a range of long term innovation and strategic initiatives for the company. The additional members of Panera’s Leadership Team are: • Charles “Chuck” J. Chapman, III – Executive Vice President & Chief Operating Officer • Scott Davis – Executive Vice President & Chief Concept Officer • Scott Blair – Senior Vice President & Chief Legal Officer and General Counsel • Mark Borland – Senior Vice President & Chief Supply Chain Officer • Irene Cook – Senior Vice President, Chief Company & JV Operations Officer • Liz Dunlap – Senior Vice President & Chief People Officer • Blaine E. Hurst – Senior Vice President - Technology & Transformation • Thomas Kish – Senior Vice President & Chief Information Officer • Michael Kupstas – Senior Vice President & Chief Franchise Officer • Michael Simon – Senior Vice President & Chief Marketing Officer • William H. Simpson – Senior Vice President & Chief Development Officer

The Board of Directors includes:
• Ronald M. Shaich – Founder, Chairman of the Board and co-CEO • William W. Moreton – President and co-CEO
• Domenic Colasacco – Lead Independent Director; President and Chief Executive Officer of Boston Trust & Investment Management • Fred Foulkes – Director; Professor of Organizational Behavior and the Director of the Human Resources Policy Institute at Boston University School of Management • Larry Franklin – Director; President and Chief Executive Officer of Franklin Sports, Inc. • Thomas E. Lynch – Director; Senior Managing Director of Mill Road Capital

Internal Assessment
Financial Objectives
A. Objective: Long-Term EPS growth of 15-20% Annually
B. Strategy: Differentiation
C. Tactics
1. Quality of Food: Revenue & Profit
2. Marketing: Customer Segmentation
3. Operations: ROA and efficiencies
4. Capital Utilization: Strong cash flow, zero debt

Panera Financial Comparison

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Financial Insights/Trends
A. Strong cash flow - $223MM as of FY2011
B. Debt Management – zero debt
C. Capital used to enhance differentiation:
1. Products
2. Customer experience
3. Customer retention programs
4. Expansion of stores

TOWS Matrix
| |INTERNAL FACTORS | | |Strengths |Weaknesses | | |Brand Recognition |Channel Focused | | |Quality Product |In store sales | | |Customer Loyalty |Catering growing | | |Product Differentiation |Split CEO position | | |Strong Catering growth |Dependent on Franchisees for overall success | | |Bakery-Café Supply Chain |Governance (lawsuits resulted) | |EXTERN|Opportunities |SO Strategy |WO Strategy | |AL |Expand...
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