Pancake House uses FOCUS as its strategy.
Efficiency and Cost : PCKH worked on strengthening its synergy and shared resources among their brands for increased efficiency and lower cost *
Growth in selected areas : Focusing growth on so-called “next wave cities” or regional city centers, emerging tourist destinations, BPO markets, and high-traffic service areas to reach, entice and serve more of its brands’ customers *
High differentiation : High differentiation in the sense that PCKH (a) introduction of group rewards program through the Orange card, (b) alliance with “powerbrands” to deliver even greater benefits to their loyal/focused customers, (c) increased convenience through an online payment facility *
Increase its market share : PCKH plans to expand by having more outlets of its brands in selected areas thus rendering greater access of its products/services to their loyal and potential customers. In addition, PCKH acquires more of “established restaurants” that has value and vision same to PCKH. These restaurants acquired by PCKH caters to different customer segments giving them wider range and higher possibility of increase in market share. *
Effective Sale strategy : PCKH improves its effective strategy in making sales by improving its program for the development of its human resource. *
Firm up international partnership : PCKH intends to export its core brands to markets abroad and to bring in other dynamic restaurant brand into the Philippines. *
Focus on education (E-to-E strategy) : PCKH started Institute for Culinary Arts and Food Service (ICF) as the foundation for its future employees to be deployed to the planned local and overseas outlets. They offer Education-to-Employment program for individuals to fit the specific requirements of the company.
Total assets increased by 43.37% compared to its 2010 Total assets which will mean a significant increase in...
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