Panasonic Europe Case Study

CASE STUDY   1. Evaluate Panasonic’s business strategy using the competitive forces and value chain models. Avalie a estratégia empresarial da Panasonic acentuando as vantagens competitivas e os modelos de criação de valor.Panasonic is one of the world’s leading electronics manufacturers. To be effective, their goals, objectives, culture, and activities needed to be consistent with their strategy. In order to increase their profit margin, they had to find ways to reduce costs and increase sales. For Panasonic, this meant that they needed to create a common set of data across all of their collective businesses and streamline their operations.A Panasonic é um dos líderes mundiais em manufactura electrónica. Para serem eficazes, os objectivos, cultura e actividades precisam de ser consistentes com a sua estratégia. De maneira a aumentarem a margem de lucro, a Panasonic tem tido sucesso na procura de sistemas para reduzir os custos e aumentar as vendas. Isto significa que tiveram de criar uma base de dados comum a todas as suas áreas de negócio e criar uma base de operações homogénea.Competitive Forces: ·        Substitute products or services — the threat of substitute products is high when there are many alternatives to a product or service and low when there are few alternatives from which to choose. Ideally, Panasonic would like to be in a market in which there are few substitutes. However, in the electronics market, products can be easily duplicated by competitors. For companies who are “first to market”, the competitive lead is often short lived. Competitors duplicate products and many will be offered with more features and at a lower price.Forças competitivas:Produtos ou serviços substitutos – a ameaça de produtos (bens) substitutos é elevada quando há inúmeras alternativas para um produto ou serviço e é baixa quando há poucas alternativas. Idealmente, a Panasonic gostaria de estar num mercado com poucos bens substitutos ou concorrentes. No entanto, no mercado... [continues]

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