Panama Canal Marketing Analysis

Topics: Panama Canal, Suez Canal, Panama Pages: 11 (3371 words) Published: January 14, 2013

In this project we will talk about one of the wonders of world trade, which is the Panama Canal. The Panama Canal is located in the Republic of Panama, a country located in the center of the American continent. this wonder of the engineery serves as a passage for transporting various goods around the world. Also discuss your caracteriasticas and your strategy in world trade. Also talk about your competitors and how these competitors may affect the business of commercial tranport Panama Canal and finally we will touch the issues of budgets and different profuctos, services and facilities that can offer this wonder. Hopefully this project will meet the expectations and requirements. General characterization


The Panama Canal (Spanish: Canal de Panamá) is a 48-mile (77.1 km) ship canal in Panama that connects the Atlantic Ocean (via the Caribbean Sea) to the Pacific Ocean. The canal cuts across the Isthmus of Panama and is a key conduit for international maritime trade. There are locks at each end to lift ships up to Gatun Lake (85 feet (26 m) above sea-level) which was used to reduce the amount of work required for a sea-level connection. The current locks are 110 feet (33.5 m) wide. Work on the canal, which began in 1881, was completed in 1914, making it no longer necessary for ships to sail the lengthy Cape Horn route around the southernmost tip of South America (via the Drake Passage) or to navigate the dangerous waters of the Strait of Magellan. One of the largest and most difficult engineering projects ever undertaken, the Panama Canal shortcut made it possible for ships to travel between the Atlantic and Pacific Oceans in half the time previously required. The shorter, faster, safer route to the U.S. West Coast and to nations in and along the Pacific Ocean allowed those places to become more integrated with the world economy. During this time, ownership of the territory that is now the Panama Canal was first Colombian, then French and then American before coming under the control of the Panamanian government in 1999. The Panama Canal has seen annual traffic rise from about 1,000 ships when it opened in 1914, to 14,702 vessels in 2008, the latter measuring a total of 309.6 million Panama Canal/Universal Measurement System (PC/UMS) tons. By 2008, more than 815,000 vessels had passed through the canal, many of them much larger than the original planners could have envisioned; the largest ships that can transit the canal today are called Panamax. [1] The American Society of Civil Engineers has named the Panama Canal one of the seven wonders of the modern world.

Mission, Vision and Goals

to produce the maximum sustainable benefit from our geographical position. We will be successful to the extent that we provide value and service to our customers, increase our corporate value and thus contribute to the prosperity of Panama.


ADER in services to the maritime industry and in sustainable development for the conservation of the Panama Canal watershed.

CORNERSTONE of the global transportation system and driving force for the progress, development and growth of Panama.

MODEL of excellence, integrity and transparency in our conduct; committed to the integral development of our human resource team.


The Panama Canal Authority (ACP) and the Republic of Panama strive to maintain the waterway as the route of choice for international commerce.

In its ongoing efforts to satisfy the demands of the maritime industry, the ACP reaches out to its customers to get a better understanding of the market it serves and to make better decisions regarding the Canal's future plans.

Part of the ACP's Corporate Mission is to build lasting relationships with Canal customers, understanding and anticipating their needs, adding value to their business and offering outstanding quality service. Thus, direct contact with its users is vital to the business of the...
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